About the position
SeatGeek believes live events are powerful experiences that unite humans. With our technological savvy and fan-first attitude we’re simplifying and modernizing the ticketing industry. Social platforms are a critical component of SeatGeek’s marketing strategy as we need to meet live event fans where they are. As an Analyst on the Paid Social and Programmatic team, you’ll play an integral role in growing a multi-million dollar marketing channel. You’ll bring the inherent excitement and uniqueness of live events to fans in a way that has a direct impact on SeatGeek’s overall user & revenue growth. You will use both sides of your brain to develop innovative growth marketing strategies in collaboration with creative designers & data scientists; and you will demonstrate the value of these strategies through data-based analysis and a rigorous, hypothesis led learning approach. You’ll report to our Growth Marketing Director, Social & Programmatic.
Responsibilities
- Day to day management of Paid Social campaigns on Meta, TikTok, and Google (app)
- Managing budgets to maximize scale while hitting ROAS targets
- Perform ad hoc analysis to diagnose performance
- Ideate on when and how best to build out artist and team dedicated campaigns
- Develop & execute experiments & A/B tests that evolve our targeting, creative, copy, and landing page strategies
- Collaborate with Creative team on creative requests and share back results on ad performance
- Engage with external advertising partners (Meta, TikTok, Google) to best utilize platform capabilities to maximize impact
Requirements
- Bachelor’s degree
- 2+ years of hands-on experience running performance advertising programs on Meta, TikTok, and DSPs with an 8-figure annual budget
- Strong project and time management skills; ability to juggle many campaigns and requests at once
- Analytical and data-driven background with a proven ability to extract valuable insights and narratives from large sets of data
- Strong verbal and written communication skills--you are at ease describing complex strategies and approaches to various audiences within an organization
- Strong data analysis toolbox, including experience with Excel and Looker (or other BI tools)
Nice-to-haves
- Experience buying through a DSP is a plus
Benefits
- Equity stake
- Flexible work environment, allowing you to work as many days a week in the office as you’d like or 100% remotely
- A WFH stipend to support your home office setup
- Unlimited PTO
- Up to 16 weeks of fully-paid family leave
- 401(k) matching program
- Student loan support resources
- Health, vision, dental, and life insurance
- Up to $25k towards family building and reproductive health services
- Gender-affirming care support program
- $500 per year for wellness expenses
- Subscriptions to Headspace (meditation), Headspace Care (therapy), and One Medical
- $120 per month to spend on tickets to live events
- Annual subscription to Spotify, Apple Music, or Amazon music
