About the position
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end. As a Channel Growth Partner Marketing Manager, you are a fully dedicated marketing leader, shaping the future of Google Cloud in North America and part of an entrepreneurial team in a rapidly growing business. You will guide, enable, and accelerate partners into our growing partner ecosystem. In addition, you will be responsible for building and nurturing co-marketing relationships with our growing Partner Ecosystem of Channel partners. You will craft and execute co-marketing campaigns to increase awareness and adoption of Google Cloud solutions for developers and IT professionals, including Google Cloud platform products as well as Google Workspace productivity and collaboration tools. You will shape strategy for new offerings with partners, develop go-to-market messaging and create assets to help partners learn about the capabilities needed to engage the audiences, test and optimize new marketing programs, and work with partner management teams to build out an effective and scalable ecosystem. You will lead our partners into building scalable and productive demand generation programs. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Understand partner needs and how to best position Google Cloud products in the market. Develop the partner marketing strategy for a select set of named Google Cloud GTM Regional System Integrators, Resellers and Services partners and grow their scaling across North America.
- Influence cross-functional stakeholders to integrate partners into the regional field marketing programming and activations in a thoughtful way, collaborate with the Partner Sales Manager(s) for pipeline creation.
- Use data and numbers to draw insights, find business gaps and opportunities and propose action plans to close gaps and achieve measurable goals.
- Consult, influence partners as well as build, execute, manage and measure Partner Programs and Campaigns to further drive pipeline, demand and mindshare.
- Manage relationships, influence executive stakeholders while navigating highly matrixed organizations, dealing with ambiguity, internally and externally.
Requirements
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in marketing working across one or more marketing fields (especially local, regional, or partner).
- Experience in a B2B marketing role with a focus on partner or channel marketing.
- Experience managing cross-functional or cross-team projects.
- Experience with marketing cloud technologies.
- Experience with partner management.
Nice-to-haves
- Experience with project management, including designing projects, execution, tracking and measurement.
- Knowledge of cloud technologies, cloud business and ecosystem.
- Ability to use data and numbers to derive insights and propose action plans to close business gaps.
- Strong business acumen and ability to interact with highly technical people and technologies.
Benefits
- The US base salary range for this full-time position is $137,000-$201,000 + bonus + equity + benefits.
- Salary ranges are determined by role, level, and location.
- Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
