About the position
We’re looking for a highly creative and data-minded Performance Marketing Designer who specializes in designing full funnel creative from ads to landing pages optimized for conversion. This role blends design thinking, brand storytelling, and conversion-optimized strategy to visuals and create paid media assets that drive user acquisition and engagement. You will work closely with the Growth, Performance Marketing, Product Marketing and Product Design teams to create high-impact creative for digital ad campaigns. You’ll be responsible for creating high-performing landing pages, ad creative, and other visual assets that directly impact conversions. This is a hands-on role ideal for someone who thrives at the intersection of design, performance, and user psychology. We’re looking for someone with an advertising-first mindset—who understands how creative decisions affect sales. You have a process for designing websites that convert, a portfolio full of proof, and you're fluent in Figma, Photoshop, and Illustrator.
Responsibilities
- Translate campaign briefs into compelling visuals that align with brand identity and voice
- Apply A/B testing insights to evolve and optimize ad creative
- Design and iterate on static and motion ads for paid digital campaigns
- Collaborate with marketing and growth teams to concept and test creative variations based on performance KPIs
- Produce performance-driven landing pages, banners, and promotional email assets to support campaigns
- Ensure all creative meets compliance and advertising guidelines for cannabis and adjacent industries
- Maintain design systems and templates for rapid creative production
- Present creative rationale backed by performance data and brand strategy
- Track ad creative performance in partnership with growth analysts and marketers
Requirements
- 3–7+ years of experience in performance marketing or advertising design, ideally in a fast-paced or regulated industry (cannabis, fintech, healthtech, etc.)
- Portfolio that showcases ad and landing page design with clear performance outcomes
- Strong knowledge of best practices for digital ads
- Proficiency in Figma and Adobe Creative Suite (Photoshop, Illustrator, After Effects)
- Familiarity with ad platforms and analytics tools
- Strong collaboration and communication skills
- Comfortable working in a rapidly evolving, data-driven environment
- Understanding of user funnels, conversion design, and CRO principles
Nice-to-haves
- Experience in cannabis, wellness, or regulated consumer industries
- Familiarity with cannabis compliance requirements for advertising
- Experience in motion design or animation
Benefits
- Medical, Dental & Vision: Employee - employer paid premium 100%
- Company contribution to a HSA when electing the High Deductible Health Plan
- Free access to CALM app for employees and dependents
- Mental Health seminars and Q&A sessions
- Basic Life & AD&D - employer paid 1x salary up to $250,000
- 401(k) Retirement Plan (with employer match contribution)
- Generous PTO, Paid Sick Leave, and Company Holidays
- Supplemental, voluntary benefits
- Student Loan Repayment/529 Education Savings - including a company contribution
- FSA (Medical, Dependent, Transit and Parking)
- Voluntary Life and AD&D Insurance
- Critical Illness Insurance
- Accident Insurance
- Short- and Long-term Disability Insurance
- Pet Insurance
- Family planning/fertility
- Identity theft protection
- Legal access to a network of attorneys
- Paid parental leave
