About the position
Nifty Gateway is looking for a Brand Marketing Lead with experience and passion for building long-lasting global brands. This role will play a crucial role in shaping and communicating Nifty Gateway’s story, values, and productions to a global audience. This person possesses an innate understanding of how to manage and evolve an innovative brand through deep product knowledge, data-driven insights and marketing best practices. The right candidate for this role will be a creative and strategic thinker with a track record of successfully launching products and experiences that customers love. They will work with artists and the broader Nifty team to create experiences that amplify our brand and capture the hearts of collectors. This is a contract role for 5 months.
Responsibilities
- Articulate and define Nifty Gateway’s brand strategy and positioning
- Develop and implement innovative marketing strategies that align with NG’s brand identity and business goals
- Develop marketing and customer engagement strategies to ensure the success of Nifty Gateway Productions
- Collaborate with artists, producers, product and communications teams to ensure brand consistency across all platforms and materials
- Conduct market research to identify trends, audience preferences, and new opportunities for growth across NG brand and NG productions
- Coordinate with external partners, including media agencies and promotional partners, to develop co-branded campaigns
- Measure and report on the performance of marketing campaigns, gaining insights to inform future strategies
Requirements
- 7+ years experience in brand or creative strategy with a strong understanding of product and brand marketing
- Hands-on experience rolling out successful brand marketing campaigns
- Demonstrated ability to develop and execute successful marketing strategies, from big idea to tactical execution
- Excellent communication and collaboration skills, with the ability to work effectively across teams
- Experience working with or managing PR partners
- Entrepreneurial spirit to be successful in our fast-paced environment
Nice-to-haves
- Experience in art, NFTs, entertainment or creative industries preferred
