Principal Data Scientist, Marketing

ZocDoc - New York City, NY

Full-time - Senior

Hybrid - New York City, NY

Professional, Scientific, and Technical Services

About the position

The Analytics team at Zocdoc is a fast-growing team of thought leaders and problem solvers. As a Principal Marketing Data Scientist, you will collaborate with stakeholders throughout the marketing teams to identify, structure and lead high priority analytics projects. This role will not only combine a deep knowledge of various marketing channels and their nuances, but also a cross channel expertise and sharp business acumen to drive key business metrics.

Responsibilities

• Analyzing performance data to measure lift driven by our marketing efforts
• Partnering with our internal and external marketing team to recommend shifts in strategy by reading, understanding, and interpreting our marketing and internal data
• Forecasting and creating scenarios for existing and upcoming marketing initiatives
• Leveraging your knowledge of Python and/or R to build scalable solutions
• Designing, executing, and analyzing results from incrementality / lift studies and other A/B tests to refine understanding of marketing impact and inform optimization
• Partnering with the data engineering team to ingest and structure the marketing data for future usage
• Building and fostering relationships with stakeholders across the organization

Requirements

• 7+ years of experience in marketing analytics, plus other analytics functions, strategy consulting, or investment banking
• 3+ years of experience owning marketing attribution across multiple channels at a consumer technology company
• Familiarity with digital marketing or analytics tools/platforms (Google Analytics, Google Adwords, DoubleClick, Facebook, SA360, Tableau, Looker, Amplitude)
• Experience with MMM / MTA models and expertise with regression-based measurement approaches
• Passion for measuring performance for both digital marketing and offline marketing, conducting incrementality / lift studies, and running other A/B tests related to marketing
• Expertise in SQL as well as Python and/or R
• A BA/BS in a quantitative field such as economics, mathematics, statistics

Nice-to-haves

• An MBA or MA/MS in a quantitative field is a plus
• Effective written and verbal communication skills
• Humility. You believe in treating all people with dignity and respect, regardless of title or tenure

Benefits

• Flexible, hybrid work environment
• Unlimited PTO
• 100% paid employee health benefit options
• Employer funded 401(k) match
• Corporate wellness programs with Headspace and Peloton
• Sabbatical leave (for employees with 5+ years of service)
• Competitive parental leave
• Cell phone reimbursement
• In office perks including:
• Catered lunch everyday along with snacks
• Commuter Benefits
• Convenient Soho location