Your responsibilities include performing product performance baselining, articulating OKR's and establishing product goals in relation to current performance. Advocating for customer needs in defining innovative digital solutions and product vision that drive business value. Conduct research to identify user personas, pain points, and journeys & analyze this information (A/B testing, concept testing, data analysis) to inform product development. Driving prioritization of product features for future releases of one or multiple delivery teams based on commercial, user and strategic priorities. Maintaining supporting documentation (e.g. feature lists, user stories, roadmaps). Providing insights and driving quant & qual analyzing on emerging trends in technology, products, markets and competitors to inform the product direction, priorities & roadmap. Acting as a champion for the MVP approach, focusing on creating feasible, viable, and desirable solutions. Effectively balancing multiple priorities including business value, stakeholder impact, speed to market, and technical feasibility. Collaborating with multidisciplinary teams to scope, design, test, and deliver innovative solutions. Leading the development of business cases, operating plans, and proposals for new initiatives. Communicate & monitor progress including regular KPI reporting.