About the position
The Product Development organization within SharkNinja drives our global product roadmap from concept to shelf through the constant lens of the consumer. We are the “product CEOs,” partnering cross-functionally with almost every other team within the business to drive high consumer satisfaction and business results. We are comprised of individuals from a variety of professional and educational backgrounds, from product marketing managers to consumer-focused engineers – but we all have one thing in common: we’re consistently striving to deliver a 5-star experience for every consumer on every product we bring to market. Here are some of the EXCITING things you’ll get to do: Support the Ninja business with the development of successful and profitable programs for key products to ensure continued growth of the product portfolio – you will lead the new product development (creation and management) of assigned product(s) from brainstorm phase through mass production. You are responsible AND accountable for progressing, reporting on, and actioning your and your team’s deliverables, which includes driving product improvements and optimizations, conducting user research, and partnering with Engineers, Marketers, and more on rolling these product enhancements out to ensure a continued 5-star experience. Define, develop, and iterate product specifications, marrying consumer wants/needs, white space in the market, and new/flagship product technologies as the primary consumer advocate. Develop user-relevant design targets for product performance and user experience – and act as the beacon of these targets to the cross-functional team of engineers, industrial designers, and commercial marketers. Partner with SharkNinja’s Consumer Insights team to develop consumer testing objectives, and implement this consumer-driven feedback into product specifications and design iterations throughout the project development cycle. Partner with SharkNinja Testing and Quality organizations to define, develop, and manage quality and performance testing procedures. Partner with SharkNinja’s Brand and Strategic Sales teams to define product, channel and pricing strategies, manage proformas and understand market trends and needs to identify what products are working/not working; and recommend new product opportunities to fill those gaps. Manage product cost structure, reporting, and cost rationalization exercises – and collaborate with supply chain, merchandising, and supply planning teams on product sourcing strategy recommendations. Lead competitive product analyses, giving your business partners insight into how Ninja stacks up against the competition - and maintaining a clear lens on how we can constantly improve to make Ninja the consumer’s top choice every time. Provide direction and oversight into the creation and execution of go-to-market collateral to support product launch, including instructional material and consumer-facing product specification information. Be the voice of our legacy product lines: share insights and learnings from consumers and the market with Product Developers focused on NPD to ensure critical features and feedback are incorporated into next generation products. Act as the product “expert” for cross-functional team member questions and concerns.
Responsibilities
- Support the Ninja business with the development of successful and profitable programs for key products.
- Lead the new product development of assigned product(s) from brainstorm phase through mass production.
- Progress, report on, and action team deliverables, driving product improvements and optimizations.
- Conduct user research and partner with Engineers and Marketers on product enhancements.
- Define, develop, and iterate product specifications based on consumer wants/needs.
- Develop user-relevant design targets for product performance and user experience.
- Partner with Consumer Insights to develop consumer testing objectives.
- Implement consumer-driven feedback into product specifications and design iterations.
- Define, develop, and manage quality and performance testing procedures.
- Define product, channel, and pricing strategies with Brand and Strategic Sales teams.
- Manage product cost structure and collaborate on product sourcing strategy recommendations.
- Lead competitive product analyses to improve Ninja's market position.
- Provide direction for go-to-market collateral to support product launch.
- Share insights from consumers and the market with Product Developers.
- Act as the product expert for cross-functional team member questions.
Requirements
- 2-4 years of experience in product development, product marketing, marketing, human factors engineering, or a related field.
- Bachelor’s Degree (or equivalent experience) in Business, Marketing, Management, Engineering, or a combination of the above.
- A consumer-first perspective when introducing new products or improving current products.
- Ability to effectively manage up by communicating top priorities and seeking feedback.
- Strong interpersonal skills and ability to build relationships across multi-functional teams.
- Highly-effective communication skills, both written and face-to-face.
- Strong project management skills with the ability to prioritize and manage multiple projects.
Nice-to-haves
- A desire to learn and grow in a passionate environment.
- Ability to embrace transparency and shifting priorities.
Benefits
- Competitive health insurance.
- Retirement plans.
- Paid time off.
- Employee stock purchase options.
- Wellness programs.
- SharkNinja product discounts.
