EQLposted 3 days ago
$160,000 - $170,000/Yr
Full-time • Mid Level
CA

About the position

At EQL, we’re building tools for brands that don’t just have customers—they have fans. These are the high-stakes cultural moments where passion runs deep, but the experience has often been broken: sites crash, bots win, and real fans lose out. If you’ve ever tried to score Jordans, Taylor Swift tickets, or a footy final seat, you know the frustration. EQL is changing that. We’re creating the world’s first fair launch platform to help retailers manage demand, block bad actors, and deliver seamless experiences that give real fans a fair shot. Backed by top VCs and angels, we’re solving big, meaningful problems with smart tech and a bold, collaborative team. It’s challenging and rewarding work, and we’re building a culture where curious, kind, and ambitious people thrive. If you want to help us shape the future of fan-first commerce—even if you don’t tick every box—we would love to talk.

Responsibilities

  • Collaborate with founders to understand the product vision and translate it into clear, measurable product goals.
  • Own and maintain a clear, actionable roadmap that reflects company priorities, evolving customer needs, and GTM inputs.
  • Provide visibility into the roadmap for internal and external stakeholders, including structured updates across multiple time horizons.
  • Build and operationalise a Voice of the Customer (VoC) program that incorporates feedback from interviews, surveys, support, usage analytics, and social channels.
  • Speak to customers weekly to understand their core problems in Product Launch and generate key insights.
  • Run weekly internal VoC sessions to synthesise insights and drive action.
  • Define and lead the product validation process—owning discovery, shaping hypothesis-driven briefs, testing assumptions, and reflecting on impact post-launch.
  • Partner with Designers and Engineering Managers in product thinking and rituals that foster a strong product-development culture.
  • Facilitate product-focused workshops and working sessions that help Designers and Engineering Managers apply best practices.
  • Lead cross-functional activities like roadmap reviews, product syncs, and pre-launch workshops.
  • Collaborate with Marketing to shape product positioning and messaging.
  • Partner on pricing, packaging, and enablement efforts to ensure product decisions support broader commercial outcomes.
  • Own market research and competitor analysis to inform roadmap decisions and ensure product differentiation.
  • Consolidate insights from Sales, Marketing, and external research into actionable implications for the product team.

Requirements

  • Experience in early-stage product management, ideally in a startup or high-growth environment.
  • Demonstrated ability to take strategic direction from founders and leaders and translate it into clear product priorities, roadmaps, and goals.
  • Skilled in running lightweight but strong-enough product development cycles, including discovery, delivery, and post-launch reflection.
  • Proven success building cross-functional alignment between Product, Engineering, Design, Marketing, and GTM functions.
  • Experience working closely with cross-functional peers in product best practices and creating a strong product culture.
  • Deep understanding of customer discovery and feedback processes, including how to operationalise Voice of the Customer (VoC) programs.
  • Strong grasp of hypothesis-driven product development with the ability to define problems clearly, test assumptions, and measure outcomes.
  • Comfortable working at multiple altitudes—zooming out to connect product strategy with business goals and zooming in to own details like briefs, rituals, and roadmap hygiene.
  • Adept at working with GTM teams to shape product messaging, inform pricing and packaging, and deliver clear enablement.
  • Excellent written and verbal communicator who brings clarity to complex discussions and can facilitate strong alignment across diverse stakeholders.

Benefits

  • Equity in EQL.
  • Competitive compensation with a salary band of $160-170k USD.
  • Flexible work environment.
  • Generous time off above and beyond requirements.
  • Welcoming workplace for team members and their pets.
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