Product Line Manager - Branded Wipes & Industrial

About the position

Magnera is seeking a highly motivated Product Manager to support its Branded Wipes & Industrial segment, which includes the Chicopee and Sontara brands. This role is responsible for leading the development and execution of short- and long-term strategies for assigned product lines. The Product Manager will work closely with segment and functional leaders to ensure strategic alignment, drive profitability, and support business growth.

Responsibilities

• Develop and implement strategic visions for existing, enhanced, and new technologies across product lines.
• Lead cross-functional initiatives to achieve strategic business goals.
• Identify internal and external business needs and growth opportunities.
• Develop strategic investment plans in collaboration with other departments.
• Analyze and communicate market trends, customer demands, and competitor strategies.
• Provide product assortment and pricing direction for new business opportunities.
• Attend customer meetings and trade events to stay informed on trends and opportunities.
• Create and execute 1- and 3-year product roadmaps to drive channel effectiveness, profitability, and growth.
• Define and develop next-generation products in partnership with Sales and other functions.
• Prioritize technical resources toward high-impact projects.
• Manage all aspects of new product launches.
• Monitor competitive activity by product and channel.
• Collaborate cross-functionally on pricing and profitability for new products and customers.
• Monitor and manage pricing strategies to prevent channel conflict.
• Lead cost-reduction initiatives and manage mature product performance.
• Identify and drive changes in equipment and processes to enhance cost position.
• Work with Supply Chain on raw material trends and cost-saving opportunities.
• Partner with Sales leadership to drive growth with current and prospective customers.
• Collaborate with Marketing on clear product positioning and communication strategies.
• Manage marketing tools including web content, advertisements, sell sheets, research, and presentations.
• Lead cross-functional teams to resolve chronic quality issues.
• Define service needs for new, updated, or discontinued products.

Requirements

• Bachelor's degree in Business Administration or related field (required)
• 3-5 years of experience in Product Management, Finance, or Sales (preferred)
• Experience in specialty wipes products (preferred)
• Strong knowledge of product management strategy and new product development
• Skilled in analytical tools to assess customer and market needs and align them with business capabilities
• Proven ability to translate strategy into actionable sales tactics
• Strong collaboration skills with both Sales and functional teams
• Ability to lead without direct authority; team-oriented mindset
• Solid understanding of cross-functional business areas: Sales, Finance, Manufacturing, Supply Chain, Sourcing, and Logistics
• Proficiency in MS Office applications
• Excellent communication, organization, and meeting facilitation skills
• Ability to multitask and work effectively under pressure
• Willingness to travel 20-30%