This job owns and drives the entire product lifecycle of a portfolio of products. Uses or commissions market research, usability studies and focus groups to identify best-of-breed benchmarks for solving customer problems. Leads company-wide decision-making for the product domain. Develops culture of experimentation and innovation to solve core customer needs in the product domain, owns business planning, and serves as a representative to leadership. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential duties. This job description is a summary of the primary duties and responsibilities of the job and position. It is not intended to be a comprehensive or all-inclusive listing of duties and responsibilities. Contents are subject to change at the company's discretion.