About the position
Rust-Oleum Corporation is a worldwide leader in protective paints and coatings for both home and industry. We offer a wide range of products including decorative fashion paints, durable industrial roof repair coatings and, of course, our famous rust-fighting formula that started it all. Now, as we look to the future, our Cleaners platform is a top priority. We are adding to our team to support our growth ambitions for our core household cleaning brands: Mean Green, Krud Kutter, Concrobium and Moldex. This role provides the opportunity to drive assigned brands in the consumer cleaning segment with an emphasis on Mold & Mildew category. Are you a passionate brand builder? A consumer-centric marketer with an entrepreneurial spirit who is energized by creativity? This is the role for you. You will manage a strategic digital-first brand and use consumer insights, category/competitive data, and business analytics to craft and implement breakthrough marketing initiatives that create a competitive brand advantage and supports the company's strategic and financial objectives. This position will develop brand strategy, new product innovation roadmaps, approve marketing communications, creative, and content.
Responsibilities
- Deep understanding of the consumer, category, product and emerging trends within Mold & Mildew category
- Experience with EPA registered products
- Familiarity with eCommerce and online merchandising a plus
- Drive commercialization and brand activation efforts working with cross-functional departments, including Communications and Trade
- Partner with Insights team on market research and Category Management, available category reports to monitor competitive activity
- Partner with Strategic Communications & Demand Generation to develop brand-building, digital-first marketing campaigns
- Work closely with Sales team to align customer strategies
- Work closely with platform Digital Hub on Social Strategy to build assigned brand
- Own current brand performance and actionable 1-3 year business plan
- Manage product line performance analysis, trends, insights and feedback to identify opportunities to promote and grow a winning brand portfolio
- Build business cases including market opportunity, investments, profitability and growth projections
- Manage new product launches through stage gate process
- Collaborate with the Pricing team to create and maintain the pricing strategy for the product, aiming at maximizing profitability while staying market competitive
- Lead insight-driven innovation to improve product range, collaborating with R D, Operations, Sales, etc to ensure alignment with the brand strategy
Requirements
- 4-year BS degree in business or engineering, with an MBA degree an advantage
- 5+ years of experience in brand management with product management experience in innovation/new product development; 3+ years of which spent in Cleaners category
- A successful track record of driving profitable growth
- Analytic and strategic thinking, with ability to digest complex information and make data-driven decisions
- Strong financial acumen to analyze multiple aspects of product line performance, can successfully budget and forecast, and understand cost implications of decisions
- Ability to influence both formally and informally across functions
- Creative thinking and solution-oriented mindset
- Strong prioritization skills, and good judgment managing time against competing demands
- Empathy and good listening skills to understand audience and consumer needs
- Effective verbal communication and presentation skills: clear and concise writing, executive presence and can convey important or critical messages with the desired effect
- Proactive collaboration with others: able to build commitment, foster open dialogue, and supports diversity and input from all team members
- Integrity, commitment, moral courage, and values-driven behavior
- Ability to adapt to change and anticipate future needs
- Can-do attitude and the desire to go above and beyond
Benefits
- Medical, dental, life, disability and business travel insurance
- Flexible spending accounts
- EAP
- Stock purchases
- Vacation/sick days/parental leave
- 401(k) plan after three months of employment
- Vested in the RPM Pension plan after completing five years of service
- 9.5 paid holidays and two floating holidays per year
- Earn three weeks of vacation on an annualized basis
