Product Manager

Stonhard - Baltimore, MD

Full-time - Mid Level

Baltimore, MD

Specialty Trade Contractors

About the position

The Product Marketing Manager will play a crucial role in growing the DAP brand by connecting strategy to both DIY and Professional end-users. This position involves bringing innovative products to market through comprehensive market research, product development, and effective product management.

Responsibilities

• Direct market research and market intelligence gathering to ensure understanding of applications, users, competition and market trends.
• Analyze and leverage data and insights to develop and formulate category and product recommendations.
• Conduct early-stage opportunity assessment, ideation and concept development for a new product opportunity from ideation to market launch.
• Manage product portfolio to develop and promote new products and optimize and grow existing product lines.
• Monitor and analyze the competitive landscape, business developments and market trends to identify strategic opportunities and ensure product offering is properly positioned.
• Develop product roadmaps for key product segments.
• Drive new product development activities through Stage-Gate product management and market research.
• Ensure profitability within the assigned market segments, including supporting the product commercialization process.
• Define and develop product positioning, messaging, feature specifications, unique selling proposition and pricing strategies.
• Execute packaging process to ensure products are marketed at lowest possible cost and in accordance with corporate branding strategies, as well as executing the development, design and production of literature, signage and marketing materials.
• Conduct presentations to internal teams and key strategic retail accounts.

Requirements

• Bachelor's degree in marketing or business preferred.
• At least 2+ years product management experience.
• Consumer Packaged Goods and/or Hardware & Home Improvement industry experience.
• Experience developing new products for market including definition of concepts, positioning, features, benefits and pricing.
• Ability to understand consumer needs and market research and translate these into successful new product offerings and product improvements.
• Ability to utilize data and analytics to make informed business decisions.
• Demonstrated success managing multiple product launch cycles, from idea generation to product delivery.
• Significant record of consistent accomplishment and outstanding results.
• Profit & loss management.
• Ability to juggle, structure and lead complex projects, monitor progress against key milestones and deliver on time and on budget.
• Ability to develop and structure consumer communication that resonates with target audience.
• High proficiency in Microsoft Office (Word, Excel and PowerPoint) and ERP Systems (SAP, Business Objects, etc.).