Product Manager

About the position

The Product Manager for our Moen brand will be responsible for being a product expert and developing a comprehensive understanding of consumer and customer needs. The Product Manager will be responsible for the full product lifecycle and will work to develop, manage and maintain our product portfolio. The Product Manager will work to continuously improve products and new product development.

Responsibilities

• Provide critical input to situation analysis for assigned product portfolio as part of the annual strategic planning process.
• With approval from the Group Product Manager, provide pricing for assigned product portfolio driving revenue and margin contribution to achieve P&L objectives.
• Define market segment priorities and partner with Channel Marketing to establish Go To Market strategies and plans to achieve P&L objectives.
• Develop and execute on 3-year product plan conducting ongoing analysis to align timing and resources.
• Partner with Global Product Development on product plan execution.
• Lead cross-functional product development teams and provide marketing leadership at tollgates.
• Provide direction on value proposition, unique selling proposition, price, margin and supply for new product development.
• Own product lifecycle management for assigned product portfolio, including all product launches and plans for discontinued product.
• Partner with Innovation on the definition and scoping of projects. Ensure alignment with brand and SBU objectives.
• Develop product training content to be delivered internally (to Sales team) and externally (to customers) by Channel Marketing.
• Partner with Marketing Services/Digital to develop 2D, 3D and digital product collateral.
• Partner with Global Brand Marketing to ensure alignment of product with brand plan.
• May manage a Marketing intern.