The incumbent is responsible for the management, profitability and evolution of the product line, from the development phase to obsolescence. For these products, he or she is responsible for documenting customer needs, analyzing the competition, positioning the product, bringing the product strategy to life within the sales force, as well as managing the evolution of the line in order to maximize its performance, in full coherence with the business model. In addition, depending on their skills, they may be required to take on other responsibilities within the product management team.