Product Marketing Associate Director

About the position

We are seeking a dynamic and experienced Associate Director, Product Marketing to join our Nursing education team. The ideal candidate will be responsible for developing and executing marketing strategies that drive product adoption, engagement, and growth for our innovative suite of higher education learning solutions. This role requires a deep understanding of the healthcare education market and the ability to translate complex product features into compelling value propositions that drive demand and support our sales teams.

Responsibilities

• Collaborate internally and externally to complete and collect market research and intelligence, define market segmentation, and develop buyer/decision-making personas.
• Monitor industry trends and proactively adjust marketing strategies accordingly.
• Provide strategic insights based on market and competitive analysis.
• Maintain an expert understanding of our portfolio, products offered, differentiators, customers, and competition.
• Define key product launches or marketing campaigns based on the seasonal calendar, ensuring alignment between product, sales, and marketing.
• Develop, execute, and measure cross-channel campaigns, working across a cross-functional team that includes product management, sales, and central marketing organization.
• Collaborate with central marketing and solutions marketers to generate and develop/nurture leads and achieve campaign goals/metrics.
• Track, report, and analyze program performance and ROI.
• Continuously update and refine product marketing information based on the competitive landscape, adjusting positioning, messaging, and materials as required.
• Work with sales and partners to develop materials that enable teams to sell and deliver new offerings.
• Gather customer insights by interacting directly with customers during seminars, tradeshows, and on-site visits.
• Drive thought leadership initiatives by developing white papers, blog content, and speaking opportunities.
• Plan and manage marketing events, including webinars, conferences, and trade shows.

Requirements

• Bachelor's degree in Marketing, Business, or a related field (Master's preferred).
• 8+ years of experience in product marketing, with at least 2+ years in higher education sales and/or marketing.
• Demonstrated high level of critical thinking and decision making skills.
• Advanced skills in conducting complex market research and competitive analysis.
• Expertise in creating and refining compelling strategic messaging through various mediums.
• Leadership skills and experience in project management.
• Ability to work collaboratively in a fast-paced, cross-functional environment.
• Strong understanding of healthcare education and its unique challenges.
• Excellent written and verbal communication skills.
• Proficiency in analyzing and interpreting complex data sets.
• Proficiency in marketing automation tools and CRM software.
• Analytical mindset with a focus on data-driven decision making.

Benefits

• Well-being benefits providing tools, programs, and resources to help employees feel healthy, happy, safe, and prosperous.
• Recognition as Ragan’s Top Places to Work for Employee Wellbeing: Large Organization.