Product Marketing Associate Manager

About the position

Elemental LED is a leading U.S. based engineering and technology company that creates, develops, manufactures, markets and sells innovative, configured, and integrated LED lighting solutions. The Economic Development Authority of Western Nevada (EDAWN) has awarded Elemental LED as the 'Company of the Year - Large' at the 7th Annual EDAWN Existing Industry Awards event, and 'Employees First - Large' at the 10th Annual EDAWN Existing Industry Awards event. We’re looking for a Project Coordinator. This position coordinates unique projects with external partners such as Sales Rep Agencies, Key Customers, and Specifiers (Specifiers are defined as Lighting Designers, Architects, Engineers, and professional level Interior Designers) ensuring successful completion of orders and customer satisfaction.

Responsibilities

• Assist in planning and executing product launches, coordinating with cross-functional teams (Marketing, Engineering, Sales, Supply Chain, Manufacturing, Marketing) to ensure timely and successful rollouts
• Creates and manages projects effectively and with great transparency with collaborating departments
• Supports the creation of timely SKU’s and specification documents in preparation for product launch
• Conduct in-depth research on the LED lighting market, including competitor analysis, customer needs, and industry trends, to inform product positioning, create effective messaging, and support marketing strategies
• Assist in developing compelling marketing materials, including brochures, datasheets, website content, videos, case studies, and social media posts that effectively communicate the product benefits and technical specifications
• Assist with creating sales tools, training materials, and product presentations that effectively support the Sales and Training teams in promoting products
• Provide ongoing support to the Sales team by ensuring they are equipped with the latest product updates and marketing collateral
• Assist in planning and executing multi-channel marketing campaigns (digital, email, trade shows, etc.) to increase awareness and drive adoption of LED lighting products
• Help refine product messaging and positioning for products, ensuring consistency across all marketing materials and communications to include the website
• Engage with customers through case studies, testimonials, local trade shows, customer trainings, and feedback loops to gather insights and improve product offerings
• Support industry trade shows, webinars, and customer trainings to promote products, establish brand presence, and gather competitive intelligence
• Performs additional duties as assigned

Requirements

• Associate or Bachelor’s degree in a related field and/or a minimum of one (1) year of experience in product management or marketing, preferably in the lighting, electrical, or technology industry, is required, or an equivalent combination of training and experience within the relevant industry
• Experience with digital marketing tools and strategies, including SEO, social media, and paid advertising, is a plus
• Familiarity with lighting industry standards and certifications (e.g., DLC, UL, Energy Star) is a plus
• Experience with product management or technical marketing in a B2B environment
• Knowledge of marketing automation tools (e.g., HubSpot, Marketo) and analytics platforms (e.g., Google Analytics) is a plus
• Experience with graphic design tools (e.g., Adobe Creative Suite) is a plus
• Highly dependable professional with exceptional attention to detail, works quickly and efficiently with a high degree of quality with few to no mistakes
• Proactively engages with colleagues to ensure project details are accurate and that projects are on time; provides alternatives and suggestions as required
• Ability to manage multiple project plans and activities simultaneously, organize own work, set priorities, maintain attention to detail, and meet critical deadlines effectively and with a sense of urgency in a, often times, chaotic environment
• Ability to work cross-functionally with sales, product development, and customer support teams
• Excellent follow-up, organizational, and time management skills
• Enjoys troubleshooting and problem-solving; applies creativity in developing solutions
• Proactive in identifying and following through on internal processes and/or customer issues
• Excellent communication skills, written and verbal
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and marketing tools (e.g., CRM systems, email platforms, social media)
• Ability to create clear, concise, and compelling product messaging and marketing content
• Enjoys interacting with customers and colleagues by phone and in person
• Possesses an in-depth understanding of Elemental LED’s product portfolio, including LED technology, products, power supplies, lighting terminology, photometry, and applications
• Understanding of the LED lighting industry, including key players, trends, and regulations
• Ambitious, creative, dynamic, persistent, and open team player with an entrepreneurial spirit who thrives in an environment of direct feedback and has an endless, competitive drive to win in our space; strong willingness to learn

Benefits

• Medical, Dental, Vision, Life/AD&D, Short Term and Long-Term Disability Insurance (100% PAID by employer), available first of the month, following the date of hire
• Discretionary Time Off (DTO)
• Sick Time Off (STO)
• Parental Leave (PL)
• Seven Paid Holidays
• Pre-Tax Flexible Spending Accounts (FSA)
• Career Development Plan Program
• Discounted Corporate Gym Membership at South Reno Athletic Club
• Tuition Assistance
• Employee Discount
• Employee Recognition
• Company-matched 401(k) Plan, at 5%, no vesting schedule
• On-site Snacks and Beverages
• Monthly Birthday Celebrations
• Employee Referral Bonus Program