About the position
Are you a creative, data-driven marketer eager to make a tangible impact on millions of users worldwide? As a Product Marketing Associate focusing on Uber's Rider Core Experience, you'll redefine how users engage with our platform through innovative in-app marketing strategies. In this role, you would have the important task of figuring out how to maximize our in-app marketing, elevating the everyday experience for Uber riders globally. It is focused on crafting and testing compelling content and messaging that resonates with our 100M+ active users around the world. You'll partner closely with teammates across Product, Marketing, Research, Design, and Engineering to enhance how users understand and engage with Uber's core offerings (e.g., Uber XL, Uber Comfort, Uber Moto, and beyond). You'll bring a creative and user-first mindset, paired with a curiosity for data and experimentation. This is a hands-on, fast-paced role where you'll have the opportunity to shape product narratives, contribute to go-to-market strategies, and run insight-driven tests to validate what works for diverse global audiences.
Responsibilities
- Own the rider experimentation roadmap for in-app marketing channels.
- Develop different types of content across static imagery, copy, and videos to drive product adoption.
- Test content of different formats to determine what best resonates with riders.
- Scale campaigns to markets around the world and tailor content to key markets.
- Identify important seasonal moments for mobility and market relevant products.
- Contribute to content creation via copy ideas and design ideas.
- Translate best practices from external brands into in-app marketing experiments.
Requirements
- 3+ years of experience in marketing, especially making content for products.
- 2+ years of experience in consumer product marketing.
Nice-to-haves
- Penchant for data and ability to leverage it for decision making.
- Strong storytelling skills across different touch points.
- Self-starter with excellent collaboration skills.
- Grittiness and hands-on approach to tasks.
- Execution-oriented with excellent project management skills.
- Experience in running experiments and interpreting results.
- Excellent written and verbal communication skills.
- Insight-minded with a deep understanding of the market and competition.
- Up-to-date with emerging creative trends in marketing.
- Ability to develop consumer-friendly copy quickly.
- Proficiency in design tools like Figma or Canva.
- Growth mindset towards using AI in workflow.
Benefits
- Base salary range of USD$108,000 - USD$120,000 per year.
- Eligibility to participate in Uber's bonus program.
- Potential equity award and other types of compensation.
- Various benefits as detailed on Uber's careers benefits page.
