Product Marketing Associate

About the position

This role focuses on driving business performance by supporting the category entry point growth strategy, leading new product launches through the 4D process, and delivering first-class connected product calendar 'Experiences'. Key responsibilities include leading new product launches from test through to launch, building connected product marketing calendar experiences, and living a culture of executional excellence. The ideal candidate will be creative, ideas-led, and have a strong passion for analyzing data to drive for actionable results.

Responsibilities

• Play a key role across all aspects of the 4D new product and product change process partnering with cross-functional teams including operations, IT, and Culinary Innovation.
• Support creative innovation workshops and collaborate with Consumer Insights to test and validate solutions as required against established benchmarks and launch standards.
• Define the 4D process and set stage gates, making necessary recommendations for course corrective action based on timelines, test dialogistic, and consumer data.
• Own the product test and product launch evaluation process, collaborating with finance to set and measure key success criteria and partnership with IT, Operations, and Supply Chain.
• Create a fast-to-learn, fast-to-act process for product tests and product launches so that learnings are identified and acted upon quickly.
• Support the marketing team connections planning process to ensure that each product 'Experience' is connected and campaign development is cohesive.

Requirements

• Bachelor's Degree in Marketing, Finance, or other related field required.
• 6-8 years of related experience in brand marketing, product marketing, innovation or similar.
• Strong analytical and project management skills.
• Self-motivated team player that brings excitement and enthusiasm to work each day.
• Enjoys working in a fast-paced, constantly iterating environment.

Benefits

• Up to 4 weeks of vacation per year plus additional sick days.
• Hybrid work schedule and year-round flex day Friday.
• Up to 10 Paid Holidays + 1 Floating holiday.
• The company provided Recharge Days to unplug and reenergize.
• Competitive bonus program for eligible roles.
• Recognition-based culture.
• Comprehensive medical, dental, and vision benefits including prescription drug benefits & 100% preventative care starting on Day 1.
• Healthcare and dependent care flexible spending accounts.
• Employee Assistance Program available to all employees and their dependents.
• Generous parental leave.
• Onsite Childcare through Bright Horizons.
• 401(k) benefit plan with a 6% matching contribution.
• Up to 2 Paid Days to Volunteer for any non-profit or charitable organization important to you.
• Access to LinkedIn Learning.