About the position
The Campaign Manager is key to ensuring the successful execution of the company’s growth strategies by designing, implementing, measuring, and continuously improving product-related campaigns. The campaign leader owns multi-channel downstream marketing initiatives, including product launches, awareness and lead-generation campaigns, clinical & commercial event marketing programs and tactics, and miscellaneous product-related projects. This full-time position is based in a Kerecis office and reports to the Vice President of Product Management & Product Marketing.
Responsibilities
- Lead multi-channel campaign strategy, planning, and execution across clinical care settings and brands
- Manage launch of new products, indications, and clinical evidence, ensuring substantial awareness
- Generate demand among current and prospective customers and patients, creating relevant and timely engagement opportunities for Sales teams across segments (Surgical, Burn, Wound)
- Develop and maintain in-depth knowledge of current Kerecis literature, collateral, videos, clinical studies, and other assets in order to leverage the full body of knowledge effectively and efficiently
- With VP Product Management and Marketing, establish performance metrics and KPIs to evaluate the effectiveness of marketing campaigns and initiatives, making data-driven recommendations as needed
- Lead product-related projects as needed
- Act as steward of established processes and workflows, ensuring they are understood and adhered to
- Manage tactical execution of marketing calendar and project plans, including budget tracking, resource coordination, meeting management, milestones, and internal and external communications
- Keep department leadership informed on campaign health by interpreting performance data and preparing metrics dashboards
- As part of a cross-functional team, help execute field communication and training strategies
- Forge strong partnerships globally with clinical, commercial, and operational stakeholders to understand their needs, goals, and operating environment
Requirements
- Demonstrated ability to successfully manage multiple campaigns and projects simultaneously in complex, fast-moving environments with multiple stakeholder groups
- High aptitude for process, workflow, and project management
- Self-starter with a strong results orientation
- Highly organized with an acute attention to detail
- Strong analytical skills, able to draw actionable insights from performance data
- Creative and innovative mindset: Open to possibilities, starting with the end in mind, and being mindful of personal biases and biases of others
- Warm, friendly, positive comportment
- Technically capable across desktop, productivity, mobile, web, and Marketing tech platforms
- Working knowledge of CAN-SPAM Act, Sunshine Protection Act, and other healthcare sector-specific Sales & Marketing regulations
- Working knowledge of digital marketing tools and associated processes (e.g., CRM such as Salesforce or PipeDrive; marketing automation such as Marketo or Eloqua; and web analytics tools)
Nice-to-haves
- Strong preference given to candidates with PMP® certification
Benefits
- Anticipated periodic travel to tradeshows, conferences, and medical events: 10%
