Fireblocks-posted 1 day ago
$180,000 - $230,000/Yr
Full-time • Senior
New York, NY
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The world of digital assets is accelerating in speed, magnitude, and complexity, opening the door to new ways for leveraging the blockchain. Fireblocks’ platform and network provide the simplest and most secure way for companies to work with digital assets and it trusted by some of the largest financial institutions, banks, globally-recognized brands, and Web3 companies in the world, including BNY Mellon, BNP Paribas, ANZ Bank, Revolut, and thousands more. We’re expanding our world‑class product marketing team with a curious, versatile, and impact-seeking product marketer. Do you love the tech in tech product marketing? Are you a natural storyteller who happens to be passionate about the role digital assets play in the global financial markets? As part of the Fireblocks product marketing team, you'll define positioning, lead go-to-market strategy, and collaborate cross-functionally to demonstrate the value of Fireblocks’ solutions to a customer base equally excited about the market opportunity.

  • Define and execute precision GTM strategies for new and existing solutions, driving pipeline growth, adoption, and revenue.
  • Maintain competitive and market trend expertise for your dedicated verticals and product areas.
  • Develop clear, compelling, and competitive value propositions that speak to organizations across the financial ecosystem.
  • Develop strategies to bring new products and capabilities to market with precision and impact.
  • Produce solution briefs, case studies, presentations, videos, and whitepapers that elevate awareness and educate the market.
  • Develop nuanced content and enablement strategies tailored for regions, buyer personas, and use cases.
  • Define KPIs, monitor adoption metrics, and refine strategies for continuous market impact.
  • Refine customer insights, track competitive trends, and engage closely with Product teams to influence innovation.
  • Represent Fireblocks at industry events, webinars, analyst briefings, and customer engagements.
  • 10+ years of Product Marketing experience with a focus on fintech or blockchain-related technologies.
  • Exceptional ability to simplify and elevate messaging for complex platforms within a highly dynamic ecosystem.
  • Experience and interest in cryptocurrency, digital assets, and the blockchains powering global financial transformation.
  • Entrepreneurial mindset with a track record of driving results through innovative strategies and flawless execution.
  • Proven ability to align Product, Sales, and Customer Success to deliver GTM excellence.
  • Strong writing, storytelling, and content creation skills to support marketing and enablement initiatives.
  • Ability to define success metrics and translate data into actionable insights.
  • Competitive compensation package including a target bonus and equity grant.
  • Generous benefits.
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