About the position
Jitterbit is seeking a highly motivated, analytical, and tech-savvy product marketer to lead our go-to-market (GTM) efforts. In this role, you will be the expert on our buyers, understanding how they buy and their criteria for choosing a solution. You will be responsible for competitive analysis and the creation of sales enablement tools that position Jitterbit as a leader in the integration, workflow automation and low-code application development markets. This role requires a broad skill set, including driving messaging, product positioning, promotion, and competitive strategy. You will have an eye for quality and the ability to translate technical capabilities into clear, business-oriented benefits. Working collaboratively with colleagues across the organization, you will play a key role in achieving company and marketing goals.
Responsibilities
- Work closely with product management, sales, services, corporate marketing, and the executive team to prioritize and deliver on GTM initiatives.
- Develop compelling messaging and positioning based on defensible differentiators.
- Create high-quality content, such as blog posts, white papers, webinars, and videos.
- Enable the sales team to articulate the differentiated value of Jitterbit’s solutions based on key integration and automation use cases.
- Discover and document value drivers for Jitterbit’s products, gathering insights from current customers, partners and analysts.
- Research and analyze the competitive landscape to develop effective competitive positioning assets using our competitive intelligence tool, Crayon.
- Drive new product introductions and launch activities in collaboration with product management and marketing, including sales training, product collateral, and campaigns.
- Collaborate with demand generation team to translate programs and strategies into measurable pipeline and closed revenue.
Requirements
- 10+ years of software product marketing experience, with at least 4 years in cloud B2B markets.
- Prior integration/iPaaS and/or low-code application development experience is highly desired.
- Proven ability to create and execute data-driven GTM plans, including launch strategies, content development and sales enablement.
- Excellent written and oral communication skills, with the ability to create compelling content, presentations, and webinars.
- Strong business judgment, backed by quantitative and analytical thinking.
- Creative marketing instincts and exceptional execution abilities.
- Desire and willingness to work in a fast-paced environment, iterate quickly, and take calculated risks to innovate.
- Ability to synthesize numerous ideas and thoughts to create meaningful marketing outputs.
- A self-starter who thrives in an entrepreneurial, fast-paced environment.
- An academic background in science or engineering is a plus; an MBA is an added bonus.
Benefits
- Work for a growing leader within the Integration Platform as a Service (iPaaS) tech space
- Join a mission-driven company that is transforming the industry by changing the way customers use API creation within business-critical processes
- Career development and mentorship
- A flexible, remote-friendly company with personality and heart
