About the position
At Harley-Davidson, we are building more than machines. It's our passion and commitment to continue the evolution of this storied brand, and heighten the desirability of the Harley-Davidson experience. To keep building our legend and leading our industry through innovation, evolution, and emotion we need the best and brightest talent. We stand for the timeless pursuit of adventure. Freedom for the soul. Are you ready to join us? Harley-Davidson Motor Company, founded in a humble Milwaukee backyard shed in 1903, still calls the city home. Today, its Corporate Campus includes a 4.8-acre public park-a welcoming greenspace open to all. Join our team as a Lead Marketing. Harley-Davidson is looking for a dynamic, strategic, and detail-obsessed Product Marketing Lead to drive the positioning, storytelling, and go-to-market execution for families in our Motorcycle product portfolio. This individual will serve as the connective tissue between Product Development, Marketing, and Sales crafting launch strategies, performance narratives, and lifecycle roadmaps that elevate the Harley-Davidson brand and deliver meaningful customer impact. You'll help define what each motorcycle stands for, and make sure the world knows it.
Responsibilities
- Own and refine the positioning, value propositions, and target customer profiles for current and future motorcycle models.
- Translate platform innovations into clear, differentiated messaging frameworks.
- Lead cross-functional GTM planning for launches partnering with cross functional teams to develop marketing toolkits, videos, and asset briefs.
- Collaborate with Consumer Research to deepen understanding of rider mindsets, category expectations, and brand perception and conduct competitive benchmarking to inform positioning and lifecycle decisions.
- Track launch performance, sell-through, and feedback loops to optimize future marketing and product investments.
Requirements
- This position typically requires 8 years of experience in product marketing, preferably in automotive, powersports, consumer tech, or premium lifestyle brands.
- Proven success in leading cross-functional go-to-market strategies and product launches.
- Strong analytical and storytelling skills; ability to connect performance specifications to emotional benefits.
- Ability to identify challenges, analyze root causes and proactively develop solution-oriented approaches.
- Comfort navigating ambiguity, balancing long-term vision with near-term execution.
Nice-to-haves
- MBA or advanced degree in Marketing, Business, or Strategy.
- Experience working with dealer networks, premium DTC brands, or international product launches.
- Experience in automotive or motorcycle industry.
- Passion for motorcycles, motorsports, or performance culture is a big plus.
Benefits
- Annual bonus programs
- Health insurance benefits
- 401k program
- Onsite fitness centers
- Employee stores
- Employee discounts on products and accessories
