Product Marketing Lead

About the position

We are seeking an experienced and dynamic Product Marketing Lead to drive the go-to-market strategies and positioning for our B2B SaaS solutions. In this role, you will bridge the gap between our product, sales, and marketing teams, ensuring our products are well-positioned in the market and resonate with our target audience. This role requires a strategic thinker with strong communication skills, a deep understanding of B2B marketing, and a proven track record in product marketing.

Responsibilities

• Develop and execute go-to-market strategies for new and existing products.
• Collaborate with product leadership to ensure market readiness and alignment with company objectives.
• Craft compelling product positioning and messaging that articulates value propositions for target personas.
• Differentiate our solutions in a competitive landscape.
• Conduct market research to understand industry trends, customer needs, and competitor offerings.
• Use data-driven insights to identify opportunities and refine marketing strategies.
• Create sales collateral, presentations, case studies, and training materials to equip the sales team with tools to close deals.
• Develop and maintain a knowledge base for sales teams to leverage during customer interactions.
• Partner with the demand generation team to develop campaigns that drive lead acquisition and customer engagement.
• Align product marketing efforts with broader marketing initiatives to ensure cohesive messaging.
• Work closely with customer success teams to identify and promote customer success stories.
• Leverage testimonials, case studies, and reviews to build trust and credibility.
• Act as a key liaison between marketing, product management, and sales teams.
• Foster alignment across departments to ensure consistent execution of strategies.
• Track and analyze the performance of product marketing initiatives.
• Continuously refine strategies based on performance data and feedback.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
• 7+ years of experience in product marketing.
• Exceptional written and verbal communication skills.
• Proven ability to craft compelling narratives and deliver impactful presentations.
• Ability to work cross-functionally in a fast-paced, collaborative environment.
• Strategic mindset with the ability to think long-term while managing day-to-day tasks.
• Strong project management and organizational skills.
• Passion for understanding customer needs and translating them into actionable insights.
• Self-starter with a proactive approach to problem-solving.

Benefits

• Equity
• Top-notch medical, dental and vision coverage
• Unlimited PTO policy
• Competitive benefits including uncapped vacation
• Flexible working hours
• Paid family leave
• ERGs & Mentorship opportunities
• Learning grant program to support ongoing professional development