Product Marketing Manager, Consumer

About the position

Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest. As a Product Marketing Manager, you’ll play a strategic and hands-on role in shaping how customers experience Affirm’s products. You'll help define our product strategy, lead high-impact go-to-market initiatives, and develop compelling narratives that drive business outcomes. This is a highly cross-functional role that requires strong product intuition, strategic thinking, and a bias for action. You’ll bring deep customer and competitive insights to everything you do, and operate as a true partner to Product, Revenue (including Sales, Customer Success and Enablement), Partnership, and Analytics leadership.

Responsibilities

• Shape Strategy Through Insights: Partner closely with cross functional teams to shape the strategy that will efficiently and effectively drive acquisition and engagement across merchants and partners.
• Lead Go-to-Market Strategy and Execution: Own the end-to-end strategy and execution of high-impact GTM initiatives across your discipline.
• Enhance Strategic Partner Engagement: Develop messaging and materials that inform the cross functional team and set each owner up for success.
• Drive Effective Comms Strategy: Build the consumer facing communication strategy that taps into rich insights to inform both product and partner execution.
• Operate with Agility and Drive Execution: Navigate ambiguity with confidence and bring clarity to complex, cross-functional projects.
• Leverage Business and Product Acumen: Develop a nuanced understanding of the Affirm ecosystem, as well as the revenue and cost drivers that impact marketing and product performance.
• Collaborate across Teams to Drive Alignment: Build strong relationships across Partner, Merchant, Product, Sales, Customer Success, Analytics, and other key teams.
• Be a Culture Carrier: Serve as a champion of Affirm’s values and culture, consistently fostering collaboration, transparency, and innovation within the team and across the organization.

Requirements

• 5-10 years of experience in product or partner marketing, or a similar role, ideally in a Payments or Fintech environment.
• Proven track record of leading partnership strategy and communication alongside product launches and GTM strategy that delivers business results.
• Strategic thinker with strong business acumen, able to connect the dots between customer needs, market trends, and GTM execution.
• Excellent communicator and storyteller, with the ability to simplify complex ideas for a wide range of audiences.
• Highly analytical mindset—confident with data and able to extract insights that influence partnership communication and marketing strategies.
• Confident cross functional team leader who is able to manage multiple relationships with partners, merchants and stakeholders.
• Experience navigating ambiguity and driving alignment in fast-paced environments with shifting priorities.
• Outstanding prioritization and project management skills, with a keen ability to balance short-term execution with long-term strategy.
• Creative problem-solver who’s not afraid to roll up their sleeves, iterate quickly, and champion innovative solutions.
• Experience working with in-house designers and content developers to drive flawless execution in both design and copy communication.
• Campaign development leader with the ability to pull insights from customer data and build an effective campaign with multiple communication touchpoints.

Benefits

• Health care coverage - Affirm covers all premiums for all levels of coverage for you and your dependents.
• Flexible Spending Wallets - generous stipends for spending on Technology, Food, various Lifestyle needs, and family forming expenses.
• Time off - competitive vacation and holiday schedules allowing you to take time off to rest and recharge.
• ESPP - An employee stock purchase plan enabling you to buy shares of Affirm at a discount.