About the position
Contentful is the leading content platform for digital-first businesses, enabling teams to unify and personalize content and deliver it at scale. We are looking for a Product Marketing Manager to lead the messaging and positioning for our Ecosystem product group, which includes the Marketplace, Extensibility platform, and Developer Experience. This role is pivotal in ensuring that our ecosystem solutions are clearly understood and adopted by customers, partners, and developers alike. You'll collaborate closely with Product, Sales, Partner Marketing, Partnerships, Enablement, and the broader Marketing and GTM teams to shape messaging, build launch strategies, and drive adoption across multiple audiences. This is a high-impact role for someone excited to work at the intersection of platform strategy, developer experience, and partner-led growth.
Responsibilities
- Develop clear and differentiated positioning and messaging for the Ecosystem product group, including the Marketplace, Extensibility features, and Developer Experience.
- Articulate how these capabilities create business value, crafting content that resonates with both technical and non-technical audiences.
- Collaborate closely with the GTM PMM team and lead go-to-market execution for new partner-driven initiatives and launches across the Ecosystem.
- Define and execute campaigns in close collaboration with other marketing functions such as Brand, Content, Demand Generation, and Events.
- Work closely with Partner Marketing to promote integrations and raise awareness of Marketplace offerings.
- Align teams around GTM goals, support internal training, and ensure our partner ecosystem is well-positioned to succeed.
- Create materials and strategies that promote integration adoption and partner value.
- Create compelling product stories that illustrate how Contentful's ecosystem delivers value, including messaging frameworks, announcement copy, sales enablement tools, and case studies.
- Collaborate closely with the Product Research team to gather insights on market trends, customer needs, and the competitive landscape.
- Track the impact of your work through key metrics such as adoption, engagement, and partner-driven growth.
Requirements
- 5+ years in B2B SaaS product marketing, ideally with exposure to platforms, partner ecosystems, or developer-oriented tools.
- Exceptional storytelling and writing skills; able to explain abstract or technical concepts in a way that resonates with business stakeholders.
- Strong public speaking and presentation skills.
- Experience collaborating with Partnerships and Partner Marketing to support co-marketing and ecosystem engagement.
- Ability to define positioning, map messaging to customer needs, and develop scalable launch plans.
- Self-starter who is comfortable operating in a fast-paced environment and balancing short-term deliverables with long-term vision.
- Eager to learn, test ideas, and iterate quickly with a customer-first perspective.
Benefits
- Stock Options for the opportunity to share in the success of our company.
- Comprehensive healthcare package covering 100% of monthly health premiums for employees and 85% of costs for dependents.
- Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family.
- Generous amount of paid time off, including vacation days, sick days, compassion days for loss, education days, and volunteer days.
- Company paid parental leave to care for and focus on your growing family.
- Personal annual education budget to improve your skills and grow in your career.
- Full range of virtual and in-person events, including workshops, guest speakers, and fun team activities.
- Annual wellbeing stipend to care for your physical, financial, or emotional health.
- Monthly communication stipend and phone hardware upgrade reimbursement.
- New hire office equipment stipend for hybrid or distributed employees.
