About the position
We are looking for someone who is passionate about understanding consumers and product marketing, with strong skills in analyzing, initiating, and applying user knowledge to product creation. This individual should be eager to lead the industry revolution with AI and drive transformation in work processes. Deeply understand the product—its features, technical capabilities, use cases, and customer value, becoming the go-to expert for internal teams. Translate technical functionality into clear, benefit-driven messaging that resonates across audiences, from buyers to end users. Own product positioning and messaging frameworks, tailoring value propositions by segment, persona, and market context. Actively support the sales process by joining strategic customer calls, helping to articulate product value, address objections, and accelerate deal velocity. Collaborate cross-functionally with product, sales, and GTM teams to align on roadmap priorities, launch timing, and customer value delivery. Create and maintain high-impact enablement assets, including sales decks, one-pagers, battlecards, product briefs, and internal FAQs. Enable internal teams through structured training on product capabilities, use cases, and competitive differentiation. Conduct ongoing market and competitor analysis to identify product gaps, technical differentiators, and opportunities for positioning refinement. Lead go-to-market strategy for new products and features, including messaging rollout, launch toolkits, and post-launch performance tracking.
Responsibilities
- Understand the product features, technical capabilities, use cases, and customer value.
- Translate technical functionality into clear, benefit-driven messaging.
- Own product positioning and messaging frameworks.
- Support the sales process by joining strategic customer calls.
- Collaborate with product, sales, and GTM teams on roadmap priorities.
- Create and maintain high-impact enablement assets.
- Enable internal teams through structured training on product capabilities.
- Conduct ongoing market and competitor analysis.
- Lead go-to-market strategy for new products and features.
Requirements
- 3+ years of experience in marketing roles within the Food & Beverage sector.
- Experience in startups and/or SaaS companies.
- Ability to thrive in a fast-paced entrepreneurial environment.
- Storytelling capabilities to craft a coherent narrative.
- Excellent track record of creating high-quality marketing collateral.
- Strong analytical skills with the ability to define, track, and measure outcomes.
- Independent research and analysis skills for markets and business opportunities.
- Highly motivated, quick to learn, and proactive.
Benefits
- Hybrid environment- 2-3 days a week in our NYC office.
- Equity options.
- Medical, Dental, and Vision Benefits (individual plan 100% covered).
- Base compensation of approximately 100,000-120,000$ per year, excluding bonus targets.
