Product Marketing Manager - Index Products

About the position

As the Product Marketing Manager for Index Products, you will play a pivotal role in driving the marketing strategy and execution for our suite of index solutions. You will work closely with cross-functional teams, including sales, client-facing partner marketers, growth marketers, and content marketers, to develop and implement marketing initiatives that enhance our product offerings and drive client engagement. This role requires a strategic thinker ideally with a background in the index, ETF, or securities exchange industry.

Responsibilities

• Conduct market research to identify trends, competitive landscape, and client needs.
• Develop and execute comprehensive marketing strategies to position our index products effectively in the market.
• Create compelling product positioning and messaging that resonates with target audiences.
• Partner closely with Product Management/Development and Sales team to fully understand products and intended target audiences.
• Collaborate on content development for marketing collateral, including brochures, digital experiences, whitepapers, and presentations.
• Participate in conversations with key clients, understanding their needs and ensuring our products meet their expectations.
• Develop and maintain strong relationships with co-workers and leadership, providing them with insights and updates on our index products.
• Work with co-marketers to design and implement marketing campaigns that drive product awareness and adoption.
• Monitor and analyze campaign performance, making data-driven adjustments to optimize results.
• Partner with growth marketers to identify and capitalize on growth opportunities.
• Lead cross-functional teams in the development and execution of go-to-market plans for new product launches.
• Track and report on key performance metrics, providing regular updates to senior management.
• Use data and analytics to measure the effectiveness of marketing initiatives and inform future strategies.

Requirements

• Bachelor's degree in Marketing, Business, Finance, or a related field.
• 6-10 years of experience in product marketing within financial services.
• Experience with an index provider or securities exchange a plus.
• Excellent communication and presentation skills.
• Strong analytical and strategic thinking abilities.
• Ability to work collaboratively in a cross-functional team environment.
• Proficiency in marketing automation tools and CRM systems.

Benefits

• 401(k) program with 6% employer match
• Employee Stock Purchase Program with 15% discount
• Student loan repayment program up to $10k
• Company paid life and disability plans
• Generous paid time off
• Comprehensive medical, dental and vision coverage
• Health spending account with employer contribution
• Paid flex days to support mental wellbeing
• Gym membership discounts
• Hybrid home/office schedule (for most positions)
• Paid parental leave
• Fertility benefits
• Paid bereavement leave
• Company gift matching program
• Employee resource groups
• Paid volunteer days
• Education Assistance Program
• Robust job skills training and Professional development opportunities