About the position
Reporting directly to the Director of Product Marketing, the Pharmacy Product Marketing Manager role is responsible for developing and executing product marketing strategies for Pharmacy (including GLP-1, formulary, plan designs, clinical offerings, etc.). This role will collaborate directly with business leaders in marketing, sales, product management, clinical, and other departments to deliver go-to-market strategies for key Pharmacy initiatives that align with our corporate strategy and goals. It will support relevant Pharmacy offerings launched by Blue Cross, in partnership with our PBM, and/or through other Pharmacy vendors. This role will be a member of our Pharmacy governance team and will need to demonstrate product marketing effectiveness against key performance indicators. Being successful in this role is highly dependent on the person's ability to build relationships, deliver results on time, and to influence positive outcomes.
Responsibilities
- Provide marketing thought leadership, develop product marketing strategies, further strengthen the current market positioning, and turn enterprise strategies into successful go-to-market campaigns.
- Help drive Pharmacy product(s) adoption, customer engagement, and member/account satisfaction by understanding customers' needs/preferences and translating them into actionable marketing insights.
- Deliver timely Pharmacy communications to our sales, broker, account, and member audiences as well as maintain various Pharmacy medication lists, formulary guides, marketing assets, websites, etc.
- Partner with Marketing, Sales, Product, Clinical, and Digital teams to ensure clear and consistent messaging on product features, benefits, value propositions, etc. based on targeted audiences/segments.
- Manage the creative process and business approval for Pharmacy marketing assets, quarterly formulary updates, other Pharmacy related communications, etc.
Requirements
- Strong product marketing, account management, and project management background with strategic decision-making skills grounded in facts and data.
- Excellent oral, writing, communication, and presentation skills for multiple management levels.
- Self-directed with excellent planning, organizational, problem solving, and interpersonal skills.
- Attention to detail, stakeholder management, experience leading cross functional teams while handling multiple projects in a fast-paced environment.
- Healthcare, Pharmacy and/or Formulary Management experience preferred but not required.
- Experience with WorkFront and Adobe Creative Cloud, a plus.
Nice-to-haves
- Relevant graduate degree and/or professional credential preferred.
Benefits
- Paid time off
- Medical/dental/vision insurance
- 401(k)
- Suite of well-being benefits
