About the position
Wild Alaskan Company’s mission is to accelerate humanity’s transition to sustainable food systems by fostering meaningful, interconnected relationships between human beings, wild seafood and the planet. We deliver wild-caught, sustainable seafood to households across the United States. Powered by our custom-built eCommerce platform and three generations of history and expertise in the Alaskan fishing industry, we constantly strive to meet our promise of a top-notch product and experience. And we do it all in a fully-remote environment that is fast-paced, challenging, and fun. The Product Marketing Manager role within the Digital Product Team will drive adoption of digital product features and lead go-to-market efforts for new digital experiences across Wild Alaskan’s web and mobile applications. This role is a connector that bridges digital product, marketing, brand, creative, member experience, supply chain, operations, data science and analytics, and finance — ensuring that features are launched clearly, adopted effectively, and leveraged throughout the member’s journey.
Responsibilities
- Partner with marketing operations and creative to lead the go-to-market strategy for new features and digital experiences
- Support campaign implementation across digital properties to better serve cross-functional marketing integration
- Translate insights from data, member feedback and research to help inform the prioritization process and position digital experiences
- Collaborate closely with product managers throughout the entire product development cycle from insight to launch to iteration in order to drive feature adoption
- Serve as the marketing point-person for how we use and promote features on the site, app, and third-party tools that serve as extensions of the native experience
- Conduct user research and build prototypes
Requirements
- 3+ years of experience in digital product marketing
- Demonstrated success in driving digital product adoption and achieving growth-related metrics
- Strong analytical skills with the ability to translate data into actionable insights
- Excellent communication and collaboration skills, with experience working across diverse teams
- Comfortable in a fast-paced, dynamic startup environment
- Excellent relationship-building skills and a level of empathy that is off the charts
- Self-starter and auto-didact with an ability to work independently and collaboratively in a remote environment
- Passion for Wild Alaskan’s mission
- Comfortable running lightweight user research and usability tests
- Insatiable desire to learn
Nice-to-haves
- Experience in ecommerce and/or subscription apps
- Product management, product design and/or software engineering experience
- Love for seafood and sustainability
- Fluent in SQL
- Experience with: Intercom, Heap/Content Square, Looker
Benefits
- Health insurance
- Vision insurance
- Dental insurance
- 401k
- PTO
- Safe/sick time
- Vacation
- Parental leave
- Delicious box of free fish every month
