About the position
Welcome to Marketing at Citrix! We are a team in motion. We embrace the best of a storied enterprise brand and sculpt with modern marketing practices to create an exemplary team. We craft stories that connect deeply with our customers. We understand our audiences, what drives them, the challenges they face and how to position our value in a way that resonates. We amplify our stories to specific audiences with meticulous accuracy and land those stories in target accounts with surgical precision. We are curious, data fluent and constantly experimenting to hone our skills in the pursuit of excellence. We are unified and in sync as a finely tuned symphony orchestra.
Responsibilities
- Develop compelling product positioning and messaging that resonates with target buyer personas
- Analyze data and insights to inform product positioning and messaging
- Help identify target audiences and develop buyer personas
- Create and manage marketing content
- Collaborate with product management, sales, and marketing teams to ensure alignment
- Assist in the creation of sales training materials and tools to equip GTM teams with the knowledge and resources they need to effectively sell our products
- Participate in sales enablement sessions and provide product marketing support
- Communicate and collaborate effectively across teams to ensure alignment on product messaging and marketing initiatives
Requirements
- 3-5 years of experience in product marketing or related roles
- Ability to work independently on a number of different projects
- Strong written and verbal communication skills with the ability to create clear, concise, and engaging content
- Strong cross-functional collaboration skills
- Basic understanding of marketing principles and best practices
- Demonstrated experience in developing marketing strategies and product launches
Nice-to-haves
- Bachelor's degree in Marketing, Business Administration, or related field
- Familiarity with software product development processes
- Relevant, industry-recognized product marketing certifications
- A passion for technology and understanding of the enterprise software landscape is a plus
- Familiarity with marketing automation platforms (e.g., Eloqua) and CRM systems (e.g., Oracle) is a plus
