Product Marketing Manager

About the position

As a Product Marketing Manager at adMarketplace, you’ll play a key role in driving go-to-market strategy and execution for new product features. You'll craft compelling positioning and messaging that resonates with our diverse customer segments, enabling sales, marketing, and customer success teams to communicate our value effectively. You’ll create high-impact collateral—from decks to whitepapers—to support revenue growth and market leadership. With a keen eye on the competitive landscape and industry trends, you'll turn insights into strategic opportunities that elevate product adoption and brand awareness.

Responsibilities

• Plan and co-lead in executing go-to-market launches for new features, managing cross-departmental implementation of the plan to meet success metrics
• Assist with new product positioning, value proposition generation, and messaging to communicate the value of adMarketplace’s products to our different audiences and customer segments
• Be the go-to person across our products and their buyers, communicating the value of adMarketplace’s solutions to internal teams including sales, marketing, and customer success
• Create high-quality materials including decks, case studies, one-pagers, whitepapers, and more to support revenue growth, thought-leadership, and objection handling
• Identify new opportunities for the business that directly impact KPIs, product awareness, and adoption
• Conduct in-depth competitive and market research to uncover key trends, customer insights, and industry dynamics; synthesize market feedback to inform positioning, messaging, and go-to-market strategies

Requirements

• 3+ years of marketing and product marketing experience, preferably in B2B software at high-growth technology companies
• Experience in Ecommerce, marketing technology, or adtech is preferred
• Prior experience supporting go-to-market efforts, successfully launching features and/or products and meeting success metrics
• Proven ability to build trust and mutual respect, working closely with other stakeholders across multiple departments
• Great communication and presentation skills, with a knack for presenting complex concepts in a simple and easy to understand manner
• Proactive with a drive to solve problems with innovative solutions, geared towards action in an ambiguous, fast-paced environment

Benefits

• Comprehensive healthcare
• Wellness programs
• Paid time off
• Commuter benefits
• 401k matching
• Summer Fridays
• Catered lunches
• Fully stocked kitchen
• ZogSports teams
• Happy hours
• Corporate retreats
• Robust continuing education program
• Management training
• Regular company-wide lunch and learns
• Well-defined career paths