Product Marketing Manager

About the position

Thales is looking for a Product Marketing Manager who is responsible for defining and developing product positioning and go-to-market plans in alignment with the overall product strategy. In this role, you will work closely with Product Management and the broader marketing organization to support product launches, product lifecycle communications, sales and partner enablement, and integrated marketing campaigns. A key part of this role is the ability to understand technically complex products and translate features into clear, compelling business value and use case–driven messaging.

Responsibilities

• Develop clear, differentiated positioning and messaging for assigned products that communicates business value to various personas, including both technical and non-technical stakeholders.
• Plan and execute product launches in coordination with Product Management, Partner Marketing, Marketing Campaigns, and Sales Enablement.
• Contribute to launch communications, campaign alignment, and internal readiness.
• Develop and maintain a wide range of marketing and enablement content, including solution briefs, presentations, sales tools, infographics, demos, videos, web content, blog posts, and thought leadership materials.
• Work with Sales Enablement, Partner and Channel teams to develop content and tools that communicate value propositions and support sales conversations.
• Contribute to broader initiatives that span multiple products and areas of interest.
• Maintain and update relevant product pages on the company website, including messaging and content alignment with campaigns.
• Conduct ongoing analysis of customer needs, market trends, and competitor offerings to inform positioning and messaging.
• Work closely with Product Management to align on roadmap, value propositions, and launch priorities.
• Collaborate with cross-functional marketing teams to ensure alignment across all go-to-market activities.

Requirements

• Bachelor’s degree in marketing, business, communications, or a related field (or equivalent experience).
• 5–7+ years of product marketing experience in a technical field, preferably cybersecurity or data protection products.
• An understanding of payment ecosystems, standards, regulations, including PCI DSS, PCI HSM and technologies, including EMV, PCI PIN, tokenization, card issuance, and digital payments infrastructure.
• Strong written and verbal communication skills, with demonstrated experience in creating high-quality content across various formats.
• Proven ability to translate complex technical features into clear business value for diverse audiences.
• Experience with social media marketing for B2B audiences, developing and executing campaigns on platforms like LinkedIn.
• Ability to adapt to and leverage emerging tools and technologies, including AI-powered marketing tools.
• Strong project management skills, with a proven track record of delivering marketing initiatives on time and within budget.

Nice-to-haves

• Experience in cybersecurity, cloud, or data protection, with a strong understanding of industry trends.
• Experience with cybersecurity products including Hardware Security Modules (HSMs) or key management.
• Familiarity with emerging technologies such as post-quantum cryptography (PQC), AI, and cloud key management.
• Experience with video/audio presentation tools (e.g., Vimeo, Camtasia).
• Familiarity with sales enablement tools (e.g., Salesforce, HubSpot, Seismic).
• Proven ability to drive thought leadership by creating insightful content on relevant security topics.
• Familiarity with creative tools (e.g., Adobe, Canva), marketing automation tools (e.g., Marketo) and CRM systems (e.g., Salesforce).
• Experience in managing integrated campaigns, particularly those involving cross-functional teams.

Benefits

• Elective Health, Dental, Vision, FSA/HSA, Voluntary Life and AD&D, Whole Group Life w/LTC, Critical Illness, Hospital Indemnity, Accident Insurance, Legal Plan, Identity Theft, and Pet Insurance.
• Retirement Savings Plan after 30 days of employment with a company contribution and a match, and with no vesting period.
• Company paid holidays and Paid Time Off.
• Company provided Life Insurance, AD&D, Disability, Employee Assistance Plan, and Well-being Program.