About the position
The Product Marketing Manager is responsible for understanding product, customers, target industries, and global markets to develop compelling positioning and messaging, and driving go-to-market (GTM) strategies that fuel growth. This role plays a critical part in the success of product launches and release marketing, ensuring alignment with the company’s global and local marketing strategies. The ideal candidate will have experience in driving product adoption and experience in global GTM launches across multiple regions and time zones, as well as a strong background in B2B SaaS. Strong candidates will have experience in Financial Technology (FinTech), specifically in B2B payments.
Responsibilities
- Foster a culture of collaboration by working with cross-functional teams, including Product, Sales, Customer Success, and Enablement.
- Serve as a key liaison between the Financial Services team, Product Management team, and Marketing to ensure alignment and strategic execution.
- Partner closely with cross-functional stakeholders to develop positioning, messaging, value propositions, proof points, and content to drive customer business growth.
- Act as a key stakeholder in GTM product launches and release marketing, working cross-functionally to ensure seamless execution.
- Ensure consistency in messaging and further develop our brand story and voice across all channels.
- Influence content for various audiences, segments, and global geographies to maximize impact.
- Conduct customer interviews to contribute to marketing and GTM strategies.
- Coordinate GTM activities, including collateral development, videos for social media, email and in-app communications, webinars, and podcasts.
- Track and report on the performance of GTM campaigns and programs to drive data-informed decisions.
- Collaborate with key stakeholders to craft GTM strategies that align with business priorities and enhance thought leadership.
Requirements
- Bachelor’s Degree in marketing, communications, business, or a related field.
- 5+ years of Product Marketing experience in a B2B SaaS environment.
- Experience in Financial Technology (FinTech), specifically in B2B payments, is highly preferred.
Nice-to-haves
- Strong messaging and storytelling abilities, with a proven track record of crafting compelling narratives that resonate with target audiences.
- Ability to balance data-driven decision-making with creativity to drive effective product marketing initiatives.
- Experience leading go-to-market strategies for new product launches and release marketing efforts.
- Agile mindset, capable of delivering value incrementally and fostering a culture of continuous improvement.
- Proven ability to work cross-functionally and drive alignment across diverse stakeholders.
- Highly organized, with the ability to manage multiple projects in a fast-paced environment.
- Self-motivated, proactive, and resourceful, with a strong sense of ownership.
- Strong interpersonal and communication skills, with the ability to work effectively as part of a collaborative team.
Benefits
- Comprehensive medical, dental, vision package with 100% employer paid options
- 401k/Retirement Plan with 6% employer match
- Generous Parental Leave Program
- Home Office Allowance
- Paid Volunteer Leave Days
- Public Holiday Exchange Scheme
- Enjoy up to 4 weeks a year of flexible 'Work from Anywhere' time!
- Talent Referral Program – get rewarded for referring a friend to join our team!
- Flexible work environment
- Diverse training & internal networking opportunities across all of our product lines
- Opportunities for career progression and development
- Dog friendly environment, happy hours and office games, and free parking for in-office roles in Broomfield, CO
