About the position
Itron, Inc is a dynamic and innovative leader in Distributed Intelligence for Electric Utilities. We are passionate about delivering high-quality products that improve the safety and reliability of the Electric Grid. Our collaborative team is looking for a highly motivated Product Marketing Manager to drive the go-to-market strategy and value proposition for our product portfolio and ensure our solutions resonate with our customers. We are seeking a strategic and results-driven Product Marketing Manager to own the marketing initiatives for our Grid Management suite of products. The ideal candidate will be responsible for developing and executing comprehensive product marketing strategies that drive awareness, demand, and adoption of our products. You will work closely with cross-functional teams including Product, Sales, and Customer Success to ensure successful product launches and consistent messaging across all touchpoints.
Responsibilities
- Develop and execute go-to-market plans for new product launches and product updates, ensuring alignment with business objectives.
- Conduct competitive analysis, market research, and customer segmentation to understand market needs and inform product positioning.
- Craft compelling product messaging and positioning that clearly communicate the product's unique value proposition.
- Create sales collateral, product training materials, and other resources to equip the sales team with the tools they need to sell effectively.
- Calculate customer ROI by analyzing key metrics, such as cost savings, revenue efficiency, and productivity improvements that result from distributed intelligence products.
- Communicate customer-ready ROI to internal and external stakeholders to reinforce the product's value and adjust marketing strategies.
- Work closely with Product, Sales, and Customer Success teams to ensure the product's features and benefits are communicated effectively and consistently.
- Develop and execute marketing campaigns to generate demand and support the sales pipeline.
- Develop and refine content for various marketing channels, including blogs, case studies, whitepapers, social media, and website copy.
- Collaborate with internal and customers to leverage customer feedback, realized value, and success stories to create testimonials and case studies.
- Measure and report on the effectiveness of product marketing initiatives, using data to optimize strategies and improve ROI.
- Gather data on product usage, value, customer satisfaction, and business outcomes.
- Validate customer ROI by analyzing key metrics, including cost savings, revenue growth, and productivity improvements.
- Present ROI findings to internal stakeholders to reinforce product value and adjust marketing strategies accordingly.
Requirements
- MBA or degree in Engineering
- Minimum of 10 years of experience as a business analyst or consultant
- Strong understanding of product lifecycle management and go-to-market strategies.
- Experience in calculating and analyzing customer ROI, understanding financial metrics, and presenting insights to drive business decisions.
- Excellent written and verbal communication skills with the ability to simplify complex technical concepts.
- Ability to think strategically and execute tactically.
- Experience creating and managing customer-facing content and messaging.
- Proficiency with marketing automation tools and CRM systems (e.g., Salesforce).
- Ability to work effectively in a fast-paced, cross-functional team environment.
Nice-to-haves
- Strategic thinker with a customer-centric mindset.
- Creative and innovative with a passion for marketing.
- Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
- Results-driven with a focus on delivering measurable business outcomes.
Benefits
- Competitive benefit package including financial, social, health and wellbeing programs.
- Paid vacation.
- 401k matching.
- Employee stock purchase program.
- Hybrid work schedule.
- Annual bonus program.
