About the position
OneSignal is a leading omnichannel customer engagement solution, powering personalized customer journeys across mobile and web push notifications, in-app messaging, SMS, and email. On a mission to democratize engagement, we enable over a million businesses to keep their users - including readers, fans, players and shoppers - engaged and up to date by delivering billions of messages daily. We’re seeking an experienced Product Marketing Manager to help drive product launches and product marketing strategy across both our self-serve and direct sales business. Product Marketing works closely with product managers, engineering, and design on product strategy and partners with marketing, sales, and customer success to bring new products and use cases to market. We’re looking for a strategic, analytical, and creative product marketer to join our fast-growing team.
Responsibilities
- Drive the go-to-market strategy and narrative for our product portfolio
- Own and contribute to product and feature launches and cross-functional rollout
- Clearly articulate the product’s value, benefits, use cases, and how we solve customers’ needs to a global audience
- Create compelling messaging, positioning, narratives, and enablement materials, including emails, blog posts, newsletters, decks, webinars, presentations, landing pages, website updates, product tours, one pagers, etc.
- Enable and educate Sales on product positioning and how it solves known customer pain points
- Collaborate closely with PMs, Design, Engineering, Marketing, and Sales to help drive go-to-market strategy with a customer-first mindset
- Directly interact with customers through support channels, surveys, and 1 on 1 conversations
- Analyze insights across the market, competitors, customer success, and sales to help inform and develop the product roadmap
- Dive into the data to understand how our customers use our products to drive demand and adoption of the product, and evolve the pain points OneSignal solves
- Help improve onboarding, retention, activations and upsell
- Analyze the competitive landscape and their positioning, industry trends, and thought leaders
- Evolve how OneSignal positions and messages our product to gain market share
Requirements
- 3+ years product marketing experience, ideally at a B2B SaaS or martech company
- A passion for understanding the customer, their needs, and how we can best address them
- Excellent written, verbal, and visual communication skills with an insane attention to detail
- A Get Stuff Done attitude with the ability to jump into the details and work through problems
- Highly collaborative with a deep sense of ownership and accountability
- Experience managing and executing cross-functional projects with a variety of stakeholders and moving pieces
Nice-to-haves
- Preference for experience with Product Led Growth company, global customer base, and a freemium model
Benefits
- Competitive equity program
- Comprehensive and inclusive benefits
