About the position
The Marketing Senior Specialist, Product Marketing & Programs is responsible for developing and executing strategic marketing plans for FactSet's Sell-Side solutions, including go-to-market and marketing planning, execution coordination and success measurement. By building strategic marketing plans and guiding Product Management and Sales teams throughout the go-to-market processes, the Senior Specialist focuses on seamless execution of initiatives that increase brand and solution awareness, generate leads, boost retention and achieve measurable ROI. The Senior Specialist combines industry and product knowledge with marketing expertise, and closely collaborates with internal and external stakeholders to build marketing strategies aligned with business objectives, and ensuring effective positioning and messaging. She/he manages internal relationships and collaborates with business stakeholders, translating their product strategy to best-practice GTM, and supporting the broader Marketing organization to align with business objectives to drive success.
Responsibilities
- Act as the main marketing business partner for Sell-Side business unit and connected priorities.
- Collaborate with product management teams across the GTM framework to develop and update value propositions.
- Build marketing plans for existing solutions and launch plans for new solutions including positioning, regional focus, audiences, and optimal mix of tactics.
- Collaborate across Marketing teams to coordinate and manage marketing plans and drive execution of multi-channel campaigns.
- Act as subject matter expert across marketing teams to create assets to support the sales and marketing processes.
- Analyze marketing plans and programs to make data-driven decisions and shift marketing strategies accordingly.
- Continuously increase expertise in go-to-market best practices, value-driven product positioning and launch.
- Follow implemented processes across marketing technology to ensure proper tracking and optimal collaboration across teams.
Requirements
- 5+ years' experience within the Fintech sector, within client-facing, product management or marketing roles.
- Understanding of the Sell-Side industry, including key user workflows and buyer personas.
- Understanding of the Market Data, Analytics and Technology landscape that FactSet provides solutions within.
- Significant experience in building B2B value proposition, launching solutions and managing marketing programs.
- Highly organized, detail-orientated, and self-motivated.
- Excellent communication skills and demonstrated professionalism.
Benefits
- Health, life, and disability insurance.
- Retirement savings plans.
- Discounted employee stock purchase program.
- Paid time off for holidays, family leave, and company-wide wellness days.
- Flexible work accommodations.
- Career progression planning with dedicated time each month for learning and development.
- Business Resource Groups open to all employees.
