About the position
The Marketing Specialist, Product Marketing & Programs is responsible for developing and executing strategic marketing plans for FactSet's Enterprise Data Solutions, including go-to-market and marketing planning, execution coordination and success measurement. By building strategic marketing plans and guiding Product Management and Sales teams throughout the go-to-market processes, the Marketing Specialist focuses on seamless execution of initiatives that increase brand and solution awareness, generate leads, boost retention and achieve measurable ROI. The Marketing Specialist combines industry and product knowledge with marketing expertise, and closely collaborates with internal and external stakeholders to build marketing strategies aligned with business objectives, and ensuring effective positioning and messaging. She/he manages internal relationships and collaborates with business stakeholders, translating their product strategy to best-practice GTM, and supporting the broader Marketing organization to align with business objectives to drive success.
Responsibilities
- Act as one of the main marketing business partner for Enterprise Data business unit.
- Collaborate with product management teams across the GTM framework to develop and update value propositions.
- Build marketing plans for existing solutions and launch plans for new solutions including positioning, regional focus, audiences, and optimal mix of tactics.
- Collaborate across Marketing teams to coordinate and manage marketing plans and drive execution of multi-channel campaigns.
- Build expertise across the industry and support marketing teams to create assets to support the sales and marketing processes.
- Analyze marketing plans and programs to make data-driven decisions and shift marketing strategies accordingly.
- Continuously increase expertise in go-to-market best practices, value-driven product positioning and launch.
- Follow implemented processes across marketing technology to ensure proper tracking and optimal collaboration across teams.
Requirements
- 3-5+ years of experience within the Fintech sector, within client-facing, product management or marketing roles.
- Some understanding of the financial data industry, including key user workflows and buyer personas.
- Experience in building B2B value proposition, launching solutions and managing marketing programs, is a plus.
- Highly organized, detail-orientated, adaptable to change in a fast pace environment and self-motivated.
- Excellent communication skills and demonstrated professionalism.
- Willingness to learn and build expertise across marketing and financial industry.
Benefits
- Health, life, and disability insurance.
- Retirement savings plans.
- Discounted employee stock purchase program.
- Paid time off for holidays, family leave, and company-wide wellness days.
- Flexible work accommodations.
- Career progression planning with dedicated time each month for learning and development.
- Business Resource Groups open to all employees.
