Product Marketing Specialist, Apparel & Accessories

About the position

WHOOP is seeking a Product Marketing Specialist - Apparel & Accessories to support the development, launch, and growth of our apparel and accessories range. This role will work cross-functionally with our marketing, design, and e-commerce teams to execute go-to-market plans, coordinate product storytelling, and ensure a seamless experience for WHOOP members. This position will be in-person at the WHOOP office in Boston. Applicants must currently reside in the Greater Boston Area or be open to relocation in order to be considered.

Responsibilities

• Create product briefs, ensuring they align with consumer insights, market trends, and brand positioning.
• Assist in coordinating product launches, tracking timelines, deliverables, and cross-functional alignment.
• Work closely with channel managers and creative teams to develop compelling product storytelling across digital platforms, including website, email, and social media.
• Support the planning and execution of go-to-market strategies for Apparel & Accessories.
• Create and maintain all product-related decks, copy, and marketing materials to ensure accuracy and consistent representation of Apparel & Accessories.
• Conduct market and consumer research, analyzing industry trends and competitor offerings to help inform product and marketing decisions.
• Prepare product presentations for internal stakeholders, leadership, and external partners.

Requirements

• Bachelor's degree in Marketing, Business, Merchandising, or a related field.
• 4+ years of experience in product marketing, merchandising, or a related field.
• Strong organizational skills with the ability to manage multiple projects and deadlines.
• Detail-oriented with excellent written and verbal communication skills.
• Passion for fitness, wellness, and performance-driven brands is a plus.