Product Specialist (BMW Genius) - BMW of Denver

About the position

At BMW of Denver, a Sonic Automotive family dealership, you'll find the opportunities, resources, and support you need to grow and develop professionally. Our 100+ dealerships are concerned with more than moving inventory; they're committed to your success and invested in your future. The Product Specialist (Genius) position provides a pressure-free ownership experience, helping guests better understand the operation, benefits, and value of BMW innovations and engineering advantages.

Responsibilities

• Provides a pressure-free ownership experience.
• Assesses customer knowledge and priorities to personalize the ownership experience.
• Explains and demonstrates vehicle features and technologies, focusing on customer comfort level and retention.
• Acquires and maintains total product knowledge on all vehicles and understands competitors' vehicle features and benefits.
• Keeps abreast of new products, features, accessories, etc., and their benefits to clients.
• Follows up with customers within one to two weeks after delivery to answer questions or conduct additional clinics to teach other feature operations.
• Directs customers to additional information resources.
• Visits the customer lounge to introduce services and share valuable vehicle technology insights with customers.
• Trains the sales and service staff on key technologies and how to best explain and demonstrate them to a customer.
• Conducts new owner clinics.
• Answers product questions on the telephone and during walk-ins.
• Troubleshoots vehicle technology features.

Requirements

• Previous customer-facing service experience.
• Excellent interpersonal skills.
• A passion for understanding and showcasing the technical aspect of automobiles.
• Goal-driven to meet and exceed store appointment goals.
• Strong organizational and time management skills.
• All applicants must be authorized to work in the USA.
• All applicants must be able to demonstrate ability to pass pre-employment testing to include background checks, MVR, drug test, and valid driver license.

Benefits

• Medical, dental, vision insurance
• 401k with company match
• Paid Time Off accrual
• Employee discounts for purchasing and leasing cars
• Opportunities for career advancement within a Fortune 500 company.