About the position
The Spine Center of Southeast Georgia is currently seeking a Marketing/Provider Liaison to support the team in generating patient referrals from healthcare providers in the local community for our southeast Georgia offices. Working under the guidance of the Regional Director, the Marketing/Provider Liaison will be responsible for developing individual center marketing plans and goals to enhance brand awareness and drive referrals from a variety of sources. The role involves striving to increase the awareness and understanding of the physicians and services of NSPC throughout the community, utilizing effective marketing and sales skills to build relationships with the local healthcare sector, and developing and maintaining a portfolio of prospective contacts and referral sources.
Responsibilities
- Develop individual center marketing plans and goals to enhance brand awareness and drive referrals from a variety of sources.
- Strive to increase the awareness and understanding of the physicians and services of NSPC throughout the community.
- Utilize knowledge and effective marketing/sales skills to build relationships with the local healthcare sector to increase referral providers.
- Develop and maintain a portfolio of prospective contacts and referral sources.
- Develop and maintain an updated Call Plan to efficiently manage time in the field and provide feedback on territory trends, challenges, and responses to marketing initiatives.
- Act as the NSPC representative and liaison for referring healthcare providers and their staff.
- Deliver accurate and timely follow-up discussions, schedule meetings, and remain proactive to ensure strong relationships with key targets.
- Actively pursue continuous learning and professional development including in-depth knowledge of all services, related product lines, and efficient marketing/sales skills.
- Attend trade shows and events to market NSPC’s services and related products.
- Perform other duties, as assigned.
