Regional Marketing Liaison - Midwest

About the position

The Regional Marketing Liaison (RML) Daybue role is a senior in-market position within the US commercial organization that will focus on commercial KOL engagement to gain insights into regional opportunities and provide a bridge between regional markets and headquarters, speaker development and refresher training for disease state (and product, when appropriate), and will support the execution of approved educational programs. The RML will develop strategies and implementation plans directed towards important and influential external stakeholders in their area. Regional Marketing will liaise with other field-based professionals, within approved SOPs, including but not limited to RBLs, ABMs, Market Access Account Executives and MSL's, as appropriate, in addition to home office-based colleagues in Marketing, Sales, Market Access and Medical Affairs. The position will report to the Director, Daybue Regional Marketing and be part of the US Daybue HCP Marketing team. If you’re looking for a role that combines strategic thinking, cross-functional collaboration, and the chance to shape the future of marketing in a rapidly growing company, this is the perfect opportunity for you!

Responsibilities

• Drive brand advocacy; establish/reinforce Acadia as a trusted, enduring partner amongst thought leaders in Rett Syndrome and beyond.
• Develop deep clinical and commercial knowledge of the Rett market; understand the treatment and market dynamic in their specific regions.
• Drive results in key areas, including KOL relationship management, refining our approach to insights collection/reporting and advocacy development, speaker identification, training and management, and regional marketing efforts.
• Executes physician engagement activities in the field and at key congresses.
• Executes key market development plans/tactics for pending indications/approvals.
• Engages with national and regional thought leaders to impact education and drive brand advocacy of Acadia product offerings; works with regional teams to identify and cultivate ‘emerging KOLs across different specialties.
• Serves as commercial liaison on thought leader engagement across departments including ELT, Sales, Medical Affairs/MSL, and Marketing.
• Works with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution.
• Develops/executes region specific tactics tailored to regional needs/objectives; develops novel marketing solutions to address regional (customer) needs.
• Manages marketing projects and budgets associated with any regional key customer activities.
• Interprets and translates scientific clinical data and market research insights into commercial TL strategy aligned to Daybue Brand strategy.
• Provides field-based training for sales, when needed.
• Balances customer-facing time and managing marketing projects.
• Executes Account Coordination with all Matrix Partners.
• Responsible for monitoring account-level execution, identifying gaps, and driving coordination.
• Works closely with RBL and regional leads to align on top accounts, regional marketing priorities & needs.
• Creates appropriate branded and unbranded speaker program content.
• Develops physician speakers to provide high-quality speaker programs on disease state and product, when appropriate.
• Provides refresher and follow up training to speakers on approved speaker materials.
• Ensures appropriate and compliant execution of speaker programs.
• Monitors speaker performance at live programs.
• Leads planning and execution of Acadia’s presence at assigned national and regional HCP conferences and scientific meetings in collaboration with home office marketing.
• Identifies novel opportunities to partner with national and regional professional HCP associations to drive disease and product education.
• Formalizes meetings (live, virtual, Congress) with senior leadership and KOLs.
• Identifies/monitors regional clinical dynamics by leading regional advisory boards strategy and execution.
• Facilitates cross pollination of best practices and highlights emerging issues to find solutions.
• Generates insights through use of secondary data, market research, and analytics and translate these into external expert strategy and tactical plan development.
• Ensures that all Medical Legal Review (MLR) processes are followed, and all programs are compliant with legal guidance and corporate policies.
• Measures impact of TL marketing activities on a continual basis and adjusts course where appropriate.
• Develops/Manages regional thought leader engagement promotions budget and vendors.
• Conducts all aspects of business in compliance with Acadia's values, policies, SOPs, and the laws, regulations and codes that apply to our business.

Requirements

• Bachelor’s degree in marketing, health care, business administration or equivalent combination of relevant education/experience may be considered.
• Strong biopharmaceutical experience in sales, sales training, thought leader liaison or marketing roles.
• Minimum 8 years’ experience in Neurology; rare disease and pediatric neurology experience strongly preferred.
• Scientific and clinical acumen, ability to engage with national KOLs on key topics.
• Vendor/budget management, executive presence, ability to influence without authority, organizational skills, excellent written/oral and planning skills.
• Demonstrated ability learning and discussing complex scientific and clinical concepts.
• Ability to work successfully in a dynamic, fast paced, collaborative environment.
• Negotiating skills, specifically with business partners or management and influencing senior level leaders regarding matters of significance to the organization.
• Proficiency at creating and communicating a clear vision among team members, effectively aligning resources and activities to achieve functional area and/or organizational goals.

Nice-to-haves

• Experience with thought leader engagement, ad boards and speaker's bureau strongly preferred.
• Experience working with agency partners and managing resources through medical/legal/compliance review process.
• Experience collaborating with key internal functions around market development (new product planning, market research, etc.), preferred.

Benefits

• Competitive base salary.
• Discretionary bonus and equity awards based on factors such as individual and organizational performance.
• Salary Range: $168,000—$210,000 USD.