About the position
Join an energetic, patient-focused team! Cardinal Points Imaging of the Carolinas is currently seeking an experienced Sales and Marketing Manager for a Full-time position with oversight of our five outpatient imaging centers located in the greater Raleigh area. The Sales & Marketing Manager serves as a strategic leader, supporting the Center Administrator and other team members, and operational goals of the Imaging Center by integrating advanced marketing strategies and sales expertise into the Center’s growth initiatives. This role provides oversight and leadership for the Center’s marketing and outreach programs, directly supervising Physician Liaisons and driving market penetration efforts. The Manager is responsible for developing, executing, and evaluating strategic sales plans, cultivating high-value relationships with providers and stakeholders, and serving as the primary liaison for sales and marketing strategies. The Sales & Marketing Manager plays a pivotal role in analyzing market data, identifying growth opportunities, and aligning sales and marketing efforts with organizational objectives to achieve sustained referral and revenue growth. We believe in advancement, upward mobility, and growth opportunities for our team members! This career ladder shows your point of entry into our team, as well as the growth and promotional opportunities available to you within our sales department: Sales & Marketing Manager - Regional Sales Manager - Area Sales Manager.
Responsibilities
- Serve as a strategic leader supporting the Center Administrator and team members.
- Integrate advanced marketing strategies and sales expertise into growth initiatives.
- Oversee and lead the Center’s marketing and outreach programs.
- Supervise Physician Liaisons and drive market penetration efforts.
- Develop, execute, and evaluate strategic sales plans.
- Cultivate high-value relationships with providers and stakeholders.
- Analyze market data and identify growth opportunities.
- Align sales and marketing efforts with organizational objectives.
Requirements
- A bachelor’s degree in business, marketing, healthcare administration, or a related field.
- Minimum of five to seven years of progressive experience in managing and directing sales and marketing programs.
- At least three years of experience in supervising, mentoring, and developing staff.
- Advanced proficiency with Salesforce or other CRM platforms.
- Comprehensive knowledge of the healthcare industry, including referral network dynamics.
- Must possess and maintain a valid driver’s license and reliable transportation.
Nice-to-haves
- Experience in relationship-based selling and lead generation.
- Familiarity with healthcare systems and regulatory requirements.
- Strong understanding of marketing principles specific to healthcare.
