Casco International LLCposted 21 days ago
Shelby, NC

About the position

The Sales and Marketing Specialist will support both our sales and marketing teams. This role bridges key functions across lead generation, sales enablement, and RFP management, helping drive new opportunities and maintain strong brand visibility. You’ll manage inbound and proactive RFP efforts using Responsive, monitor new opportunities through GovSpend, coordinate sales and marketing projects, and support CRM data integrity across HubSpot and Dynamics.

Responsibilities

  • Coordinate daily sales and marketing activities, keeping projects and campaigns on track
  • Manage RFP, RFI, and RFQ responses by coordinating internal stakeholders and leveraging Responsive to streamline submissions
  • Monitor GovSpend to identify new RFP opportunities and assist with proactive outreach planning
  • Maintain and organize up-to-date sales and marketing collateral, proposal content, and case studies
  • Support trade show planning, event logistics, and post-event follow-ups
  • Assist with email marketing campaigns and lead generation activities
  • Track and report on sales and marketing metrics, RFP success rates, and campaign performance
  • Support CRM management across HubSpot and Dynamics, ensuring clean data for marketing and sales use
  • Help ensure brand consistency across proposals, communications, and marketing materials
  • All other duties as assigned.

Requirements

  • Must have a minimum of a High School Diploma; Associate degree preferred or 2 to 4 years’ experience in sales support, marketing coordination, or RFP management.
  • Working knowledge of market research, surveys, and data analytics
  • Excellent communication and presentation skills
  • Collaboration skills, able to work with cross-functional teams, including marketing, customer service, and sales to align campaigns with overall business objectives
  • Ability to work in a team environment
  • Experience managing and resolving customer concerns
  • Ability to demonstrate accuracy and thoroughness
  • Ability to multi-task with accuracy
  • Efficient time management
  • Ethical conduct
  • Generate creative solutions
  • Excellent verbal communication skills
  • Ability to analyze information
  • Professionalism
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