About the position
EnerSys is a global leader in stored energy solutions for industrial applications. We have over thirty manufacturing and assembly plants worldwide servicing over 10,000 customers in more than 100 countries. Worldwide headquarters are located in Reading, PA, USA with regional headquarters in Europe and Asia. We complement our extensive line of Motive Power and Energy Systems with a full range of integrated services and systems. With sales and service locations throughout the world, and over 100 years of battery experience, EnerSys is the power/full solution for stored DC power products. Job Purpose We are seeking a skilled Salesforce / Marketing Cloud Account Engagement (Pardot) Administrator to join our team and drive the efficiency and effectiveness of our sales and marketing operations. The ideal candidate will possess a blend of technical expertise, an understanding of CRM systems and marketing automation and the ability to communicate and train with non-technical users on the platform. This role is pivotal in ensuring seamless integration, automation, and data flow between Salesforce and Pardot, supporting lead management, sales enablement and marketing campaigns.
Responsibilities
- Perform Salesforce configuration and customization including objects, flows, fields, page layouts, record types, custom settings, dashboards and reports.
- Ensure compliance with security policy through profiles, roles and permission sets.
- Configure relationships between objects, such as lookups and master-detail relationships.
- Design and generate reports and statistics that support better decision making and process improvement.
- Enforce data governance practices to ensure data accuracy and quality.
- Test, validate and document Salesforce modifications and enhancements.
- Liaise with people and groups from all aspects of the EnerSys organization to gather and prioritize new requirements.
- Manage how Pardot syncs with Salesforce objects like Leads, Contacts, Opportunities, and Campaigns.
- Align Salesforce user permissions, roles, and marketing data flow with Pardot.
- Identify problems in data syncing, form errors, or campaign tracking.
- Set up and configure Salesforce and Pardot to connectors.
- Maintain data integrity while adhering to privacy regulations like GDPR and CCPA.
- Develop ROI and Campaign Influence reports to evaluate marketing effectiveness.
- Utilize advanced tools like B2B Marketing Analytics for in-depth reporting and insights.
- Lead team training workshops and one-on-one coaching.
- Provide real-time exercises in a sandbox environment.
- Develop best practice guides, video tutorials, and FAQs.
- Collect feedback and measure user competency.
- Maintain regular check-ins with sales teams to foster adoption and troubleshoot.
Requirements
- Minimum of 1 year of experience as a certified Salesforce Administrator.
- Expertise in Pardot automation and Salesforce-Pardot integration.
- 4-year bachelor degree or equivalent.
Nice-to-haves
- Salesforce Advance Administration Certification.
- 2+ years of experience with Salesforce as an administrator or similar CRM Experience.
- Strong proficiency in Salesforce tools such as Flows, Process Builder, and Approval Processes.
- 1+ year(s) of experience with Salesforce Service Cloud.
- 1+ year(s) of experience with Salesforce Field Service Lightning.
- Training Experience.
