Salesforce Marketing Cloud/Data Cloud Administrator

About the position

The Salesforce Marketing Cloud/Data Cloud Administrator will manage and oversee the administrative operations of Herzing University's Salesforce Marketing Cloud and Data Cloud ecosystems.

Responsibilities

• Ensure that the Marketing technology strategy and implementation is aligned with the overall IT strategy.
• Collaborate with IT to design, oversee and/or configure technical architecture of systems utilizing the Marketing Cloud and Data Cloud platforms.
• Build and/or run analytics reports and dashboards to provide visibility into marketing campaign/email results and measure effectiveness.
• Create Data Cloud and Marketing Cloud segments and automations.
• Collaborate with external teams including IT stakeholders on integrations, security, and data governance.
• Provide Salesforce Marketing Cloud and Data Cloud solutions to meet business needs including design, configuration, and testing activities.
• Assist in Salesforce Marketing Cloud and Data Cloud in the following areas: Database Management/Cleanup and Analytics: Ensure data integrity, security, visibility, and compliance related to management and cleanliness of Data Cloud and Marketing Cloud data.
• Writing, running, and maintaining SQL queries and automations: Develop SQL queries and automations to maintain Data Cloud and Marketing Cloud system stability and data accuracy.
• Creating and running ongoing analytics reports: Systematically create and/or run Marketing Cloud and/or Data Cloud analytics reports related to marketing automations.

Requirements

• Bachelor's Degree or equivalent work experience required.
• 2+ years of experience working on the Marketing Cloud platform required.
• Expertise in Marketing Cloud as an administrator, architect, or advanced developer with working knowledge of connectors, data extensions, and API integrations with external systems.
• Strong analytical mindset with experience leveraging data to drive business outcomes.
• Experience with ETL or middleware tools.

Nice-to-haves

• Prior experience working in Data Cloud administrator or architect roles preferred.
• Marketing Cloud and/or Data Cloud Certifications preferred.

Benefits

• Comprehensive medical insurance benefits
• Excellent education assistance programs
• 401K match
• Employee assistance program