Search Marketing Manager

About the position

As the Search Marketing Manager, you will lead search engine marketing initiatives for our e-commerce brands. You will be crucial in driving qualified traffic to our website and boosting online visibility to new and returning customers. Your main goal will be to uncover new search strategies that lead to increased order volume and revenue, all while maximizing efficiency within the Paid Search channel.

Responsibilities

• Manage and optimize paid search campaigns across platforms like Google Ads and Microsoft Advertising.
• Analyze SEM performance using tools such as Adobe Analytics, Google Analytics, and in-platform data.
• Identify optimization opportunities through regular data review and develop strategies that align with business goals.
• Launch new campaigns with tightly themed ad groups containing relevant keywords for driving conversions.
• Draft and A/B test ad copy across various ad formats to enhance customer resonance.
• Refine keyword strategies by reviewing search terms, identifying new keywords, and implementing negative keywords for improved performance.
• Manage daily SEM budgets and allocate spend effectively to meet performance targets.
• Develop a testing roadmap for engine betas and optimization strategies to gauge their impact.
• Stay current with the latest trends and best practices in the Paid Search industry.
• Collaborate cross-functionally to ensure unified customer acquisition, retention, and growth strategies.

Requirements

• A minimum of 4-5 years of high-impact Paid Search (SEM) experience, proficient in Google Ads, Microsoft Advertising, and key analytics tools.
• At least 2 years managing $10M+ annual search budgets within a B2C e-commerce environment.
• Strong collaborative skills with a proven ability to partner across marketing channels to optimize customer acquisition and retention.

Benefits

• Strong team-oriented environment, emphasizing cross-functional partnerships.
• The stability and resources of an industry-leading company successfully operating for 25 years, with the agility and innovation of a startup.
• Growth & Development - Each team member has a visible and immediate impact on the business, offering abundant opportunities for personal and professional growth.
• Healthcare plans that include health/dental/vision insurance, 401K Plan, company-paid life insurance and short-term disability, flexible spending account options and more.
• Paid time off, including sick days & holidays to support work-life balance.