About the position
Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all. We are looking for a Marketing Associate to join our Segment Marketing team, supporting our new logo Group (organizations with 5-275 MDs) and Enterprise (organizations with 275+ MDs) sales segments to drive new + advance existing opportunities. In this role, the Marketing Associate will utilize an understanding of our segments' audiences and their needs, partnering closely with sales to create content and execute tactics to support the buyer's journey from awareness through win/loss. We are looking for a strong communicator who can work collaboratively and creatively with different stakeholders across the business, who is organized and detail-oriented and able to strategize and execute multiple projects effectively and on time. The ideal candidate can independently identify the tasks needed to complete a project and take action in line with the speed in which deals progress.
Responsibilities
- Proactively engage with the sales team to coordinate account-based marketing activities, communicating frequently to build trust and alignment.
- Create customized, compelling content in support of individual sales strategies to help a prospect understand why a partnership with athenahealth is the right decision for their business.
- Test, measure, analyze, and optimize account-based marketing performance, report on results and apply learnings to future strategies.
- Equip sales with latest market and audience insights, messaging, and compelling proof points to help increase sales productivity and effectiveness.
- Identify and proactively close content gaps across the buyer's journey in partnership with creative teams across marketing.
Requirements
- Bachelor's degree in English, Marketing, Business Administration, Communications, or related field.
- 1+ years' experience in marketing; data, content, messaging experience preferable.
- Strong writing, communication, Excel reporting, and presentation development skills.
- Impeccable project management skills and highly detail-oriented.
- Proven experience working with sales teams.
- Ability to manage multiple projects at once from concept to completion.
- Self-starter who can work independently in a fast-paced environment.
Benefits
- Health and financial benefits.
- Commuter support.
- Employee assistance programs.
- Tuition assistance.
- Employee resource groups.
- Collaborative workspaces.
- Events throughout the year, including book clubs, external speakers, and hackathons.
- Flexible work-life balance.
