About the position
Snowflake is looking for a data-driven Senior Account Based Marketing Manager to join our team. You will be targeting our base of strategic accounts in the Advertising, Media, Entertainment, & Communications/Tech industry with boutique 1:1 campaigns and strategic 1:few campaigns, gaining experience in best-of-class integrated ABM. As a Senior Account Based Marketing Manager, you will handle a portfolio of multi-touch, multi-channel marketing programs that support the company's revenue goals across all stages of the customer lifecycle for a set of assigned strategic accounts. You will align with the sales organization to help them target their most important accounts effectively, optimizing for performance at each step. This role is best suited for a results-driven high-achiever with a proven ability to develop B2B marketing programs on both strategic and tactical levels. This role will report to the Senior Manager of the Majors ABM team.
Responsibilities
- Build and execute high-impact ABM programs that drive deal acceleration, increased growth, and cross-sell/upsell revenue opportunities
- Create personalized digital landing pages and launch multi-threaded paid social with tailored messaging by account and target audience
- Collaborate closely with Sales, Field Events, Demand Generation, and Solution Product Marketing teams for strategies around account-specific research, events, mailers, and follow-up programs
- Measure and report data, insights, KPIs regularly to the business
Requirements
- 4+ years of prior marketing experience including 1:1 ABM experience
- Strong analytical skills, capable of discerning and interpreting data and reporting to the business; experience using Sigma, Tableau, Excel, Streamlit, or equivalent tools
- Experience using Salesforce, Adobe Experience Manager, Bombora, Demandbase or equivalent tools
- Experience and passion to think creatively and generate ideas for unique 1:1 and 1:few campaigns, including messaging, targeting, and creative design
- Experience and passion to evolve marketing programs based on performance data analysis, feedback from sales and cross-functional partners, and understanding of large accounts/B2B sales cycles
- Experience and passion to solve problems, collaborate with cross-functional business teams, and leverage data to drive decision making
- Maniacal attention to detail, strong project management skills, enthusiastic curiosity, resourceful get-it-done orientation
- Experience with AI algorithms/techniques, machine learning, data science, or Snowflake
- Ability to adapt and work successfully in a fast-paced, ever-evolving environment with competing priorities
Benefits
- Medical, dental, vision, life, and disability insurance
- 401(k) retirement plan
- Flexible spending & health savings account
- At least 12 paid holidays
- Paid time off
- Parental leave
- Employee assistance program
- Participation in Snowflake's bonus and equity plan
