Senior Analyst, Research and Marketing

About the position

CPA is seeking a Senior Analyst, Research and Marketing to join our Communications and Marketing team. The Senior Analyst, Research and Marketing is responsible for developing, enhancing, maintaining, and analyzing performance dashboards (e.g., Tableau), monitoring digital metrics (e.g., Google Analytics), and supporting continuous optimization through data-driven insights key in making CPA’s marketing efforts data-driven, customer-informed, and continually optimized for greater impact. Additionally, the Senior Analyst, Research and Marketing is responsible for identifying and implementing process improvements, analyzing large datasets to inform strategy, providing guidance to other team members, and collaborating across teams, reporting insights to senior leadership.

Responsibilities

• Manage the marketing research processes, serving as the subject matter expert (SME) and lead for marketing research activities including monitoring and analyzing key marketing performance indicators across digital channels such as CPA’s social media, website, and paid media campaigns.
• Responsible for designing, enhancing, implementing, documenting, and managing surveys, brand tracking studies, customer satisfaction research, and segmentation efforts.
• Manage marketing and research campaign processes to benchmark campaign results against past performance and industry standards to evaluate effectiveness, uncover gaps, and support data-driven decisions that enhance targeting, messaging, and creative strategy.
• Perform strategic analysis to identify trends and anomalies that impact marketing campaigns and communicate results and relevant information to senior leadership.
• Extract and analyze customer and campaign data from applications including but not limited to Salesforce to support performance reporting and campaign optimization.
• Analyze quantitative data, qualitative summaries, and open-ended feedback to uncover actionable insights.
• Synthesize data from multiple sources to create personas and segmentation models that support targeted, effective campaigns.
• Utilize data to identify customer needs, behaviors, and preferences to inform messaging, creative direction, and channel strategy.
• Work with internal teams including but not limited to Data and Systems, Customer Care, and Government Affairs to understand data environments and build out processes required to support reporting.
• Provide ownership and accountability for marketing and research processes by managing project timelines, deliverables, and budgets.
• Support Finance with budget, accounting, reporting, and issue resolution as needed.
• Perform strategic analysis to identify trends and anomalies that impact operations and strategy and communicate results and relevant information to senior leadership.
• Create, enhance, document, and manage continuous improvement initiatives across all marketing research processes.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Economics, or a related field preferred.
• Minimum of 5 years of experience in marketing analytics, customer research, or performance reporting roles required.
• Excellent verbal and written communication skills.
• Ability to work independently on projects with minimum supervision.
• Ability to act with integrity, professionalism, and confidentiality.
• Ability to handle multiple priorities to meet deadlines and escalate key issues.
• Highly proficient with Microsoft Office Suite (particularly Excel and PowerPoint) and data visualization tools (i.e., Tableau, Power BI).

Nice-to-haves

• Experience and comfort presenting information to colleagues and external consultants.
• Strong work ethic and be comfortable taking initiative/working in a fast-paced environment.
• High tolerance for uncertainty and can bring issues to resolution.

Benefits

• Health care
• 401(k)-like match program
• Paid vacation
• Sick leave