About the position
Capital One is seeking talented sponsorships and experiential marketing professionals to join the Brand team. In this role, you will be responsible for assisting in the experiential marketing strategy and execution of sponsorships to deliver a meaningful consumer experience, as well as B2B client hospitality. This role will help define how we meet business objectives through experiential based marketing, while also being part of a larger, integrated sponsorship strategy. You should have knowledge and experience in executing events and sponsorships - sports and entertainment (e.g., music, dining, etc.) based sponsorships are preferred. The Senior Associate, Brand Sponsorship and Experiential Marketing, will be responsible for coordinating and managing sponsorship property partners, while working with internal clients and interdepartmental teams to plan & execute sponsorship activations and VIP hospitality experiences. The Senior Associate will interface with internal and external partners, collaborate in a team setting, strategize/plan sponsorship activations and assist in managing external agencies.
Responsibilities
- Assist in the development of strategy and objectives for the activation of sponsorship properties
- Support the planning, development, and implementation of onsite experiences and VIP hospitality programs for tentpole sponsorships, select sponsorship and experiential marketing efforts
- Support the Brand Sponsorships manager with cross-functional teams to develop and execute sponsorship activations and VIP hospitality programs
- Manage day-to-day deliverables with sponsorship properties, agency partners, and internal cross functional teams including communication of key deadlines
- Where necessary, assist with onsite activations and VIP hospitality programs at major events with responsibilities including vendor/agency management, coordination with property partners, and communicating updates to the internal team
- Aid in the creation of KPIs and communicating metrics and opportunities through written reports, presentations, and stakeholder status meetings
- Communicate key action items and status reports to internal and external stakeholders
- Coordinate information sharing amongst internal team and external partners related to event activations
Requirements
- Bachelor's Degree or military experience
- At least 3 years of experience in sponsorships and experiential marketing or event planning
- At least 3 years of experience in marketing
Nice-to-haves
- At least 5+ years of experience in sponsorships and experiential marketing or event planning
- At least 5+ years of experience in marketing
Benefits
- Comprehensive health benefits
- Financial benefits
- Inclusive set of benefits supporting total well-being
- Performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI)
